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Wednesday, December 07, 2016
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May 22

Ben & Jerry’s newest political flavor frontier: voting rights

“Empower Mint” is what democracy tastes like, the duo says

Ben Cohen and Jerry Greenfield earlier this year independently released a flavor of ice cream in support of Bernie Sanders for president, calling it "Bernie's Yearning." Now their company is backing an effort to spread the word about voting rights reform via a flavor called "Empower Mind."

Ben Cohen and Jerry Greenfield earlier this year independently released a flavor of ice cream in support of Bernie Sanders for president, calling it "Bernie's Yearning." Now their company is backing an effort to spread the word about voting rights reform via a flavor called "Empower Mind."

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