jm Curley: ‘Another way to engage the customer’

It seems that another one of the rules at jm Curley is not to allow newspaper photographers to shoot the inside of the establishment.

There have been a slew of new openings focused on craft beer and cocktails in the city this year, but too many is never enough. We’re in a struggle against bro-fisted sports bar-homogeneity here, and the more Fernet-and-a-tall-boy bars we have, the better. The latest is jm Curley.

“It’s a bar room in the truest sense of the word,” explains bar manager Kevin Mabry, “where the bar itself is the focal point of the establishment.”

Like nearby 49 Social and Stoddard’s, the bar has an old Boston feel. The narrow room is all exposed brick and candlelight. There’s a sense of humor too, with a chalkboard specials vibe. A bubble hockey table and a beer list broken down by “varietal” (yeasty delights, hop heads, etc.) erases any sense of pretension, as does a tongue-in-cheek list of “rules” for guests to follow. (Most important: “Just don’t be a douchebag.”)

In behavior, as well as drink choice, Mabry isn’t afraid to lead guests: “I wanted to do something a little different in this part of town and really ‘challenge’ the guest to try something new. Artisanal spirits are crafted with purpose and we embrace that. Without coming off pretentious, we simply suggest the guest try something new if we don’t have something they called for.”

That means no Bushmills, no Patron. Instead, he’ll say, for example, they carry Tequila Siete Leguas, from the site where Patron was first produced, “which sparks conversation and sparks the bar room atmosphere. It’s another way to engage the customer.”

Their name is legion

If jm Curley sounds a little bit out of the norm, chalk it up to the bar’s namesake, longtime Boston mayor James Michael Curley. “As shady as he was, he got the job done,” Mabry says. “He was a mayor for the people, the neighborhood guy down the road.”

That’s what they aim to be here. The neighborhood just happens to have slightly better taste than it used to.

And the drinks…

The attempt to differentiate themselves that Mabry mentions shows up in the cocktail recipes as well.
   
A gin and tonic is made with cinchona bark powder, the basis of quinine, in a tonic syrup. It’s recognizably a G+T, but it has more texture and takes a citrusy and herbal hint from a touch of yellow chartreuse. Their version of a Hemmingway Daiquiri heats up the rum, Marschino, grapefruit and lime with a healthy dose of jalapeno that will put some hair in your nose.



News
Entertainment
Sports
Lifestyle
National

Mutant worms stay sober, even on alcohol

U.S. researchers have developed "mutant worms" that do not get drunk by alcohol, a breakthrough that could lead to new treatment for people trying to quit drinking

Local

K-9 nose helps capture $150K in cocaine at…

A furry, four-legged security agent helped authorities stop an illegal cocaine shipment from sneaking past JFK customs.

National

Minnesota man asked to leave Southwest flight after…

A man and his two sons were asked to leave a Southwest Airlines flight after the man sent a tweet complaining about being treated rudely by a gate agent.

National

Man sues hospital after surprise penis amputation

An Alabama man who went in to a hospital last month for a circumcision awoke after surgery to find his penis had been amputated, his lawyer said on Thursday.

Movies

Review: Brett Ratner's big 'Hercules' movie is small…

The latest "Hercules," starring Dwayne Johnson as the half-god beefcake of Greek myth, strips its hero and tale of most of its fantastical elements.

Arts

Scientists recreate world's smallest Monet copy

Scientists have reproduced a famous Impressionist painting using nano-printing, to create what has been described as the world's smallest work of art. Reworked at the…

Television

Jerry Seinfeld is ambidextrous, and other Reddit AMA…

See some of the weirder highlights of Jerry Seinfeld's recent Reddit AMA.

Going Out

Grab a pedestrian and start dancing at What…

As a New Yorker, I’ve mastered the art of focusing my gaze straight ahead. Though it occasionally piques my interest, the absurdities that play out…

NFL

2014 NFL Fantasy Football Top 100 overall player…

2014 NFL Fantasy Football Top 100 overall player rankings

U.S. Soccer

NYCFC announce signing of Frank Lampard

The tease of a big signing Thursday by new MLS side NYCFC ended up being one rumored for weeks. England midfielder Frank Lampard agreed to…

NBA

NBA great LeBron James sends 800 cupcake apologies…

By Kim PalmerCLEVELAND (Reuters) - NBA star LeBron James, whose recent return to the Cleveland Cavaliers in his home state of Ohio sparked a frenzy…

NFL

Jerry Reese confident with Giants, skipping countdown clocks…

Last year, Giants GM Jerry Reese installed a countdown clock in the locker room to inspire Big Blue to play in their own stadium for Super Bowl XLVIII.

Tech

Forget Wi-Fi: Li-Fi could be the future

Li-Fi technology – developed by Mexican company Sisoft – is wireless internet connectivity using specialized LED light.

Tech

Weather app Climendo might be the most accurate…

The wait for a truly accurate weather forecast could finally be over thanks to a nifty new app called Climendo.

Tech

Napkin Table puts focus off the phone and…

Michael Jan, a design student at Tunghai University in Taiwan, has invented a serviette-picnic blanket hybrid called the Napkin Table.

Style

Essie's new Color Boutique

Essie launches high-tech kiosks at major airports and malls across the country.