Steve and JoAnn Ward correct dating no-nos on ‘Tough Love’

Mother and son matchmaking team JoAnn and Steve Ward are setting some single ladies straight on “Tough Love: New Orleans,” which premieres this Sunday night at 9 p.m. on VH1.

No one ever said dating was easy, but there are quite a few people in the world who are particularly challenged when it comes to landing a mate. Whether too eager to settle for less or too picky about their dating prospects, there are a host of reasons why some ladies are chronically single. But for those women, Steve and JoAnn Ward come to the rescue. In the fourth season of their incredibly successful VH1 reality show, “Tough Love,” the Wards take some particularly troubled cases to boot camp in order to help them change their dating ways. We asked JoAnn about how they make love happen.

What do you find to be the most annoying common mistakes that women make on a first date?

Comparing their date to their ex, talking too much about anything. Talk, talk, talk, talk … stop talking! Listen to learn. [When they are] negative about anything. Always be positive. [When they] have too much to drink. Two, at the most three, glasses of wine are plenty — any more and you risk losing control.

What did you want to change from last season to this season?

We really focused on carefully casting this season to bring a blend of women into the mix that have a range of life experience: single moms, divorced women and a few others that surprised us. We felt it would also give an interesting perspective having women of all ages — from the mid-20s through 40s — living together. We hoped that doing this would make the ladies more at ease in getting them to open up more to each other sooner, and it worked.

Do you feel that the women on the show this season represent the archetypes of single women? As if to say, if you’re a single women, your problem is likely one of the issues these women have?

I believe women will have shared similar life experiences as this cast and certainly will see a little bit of themselves in this season. We get very deep with the women and the experiences they have during their time with us on VH1′s “Tough Love: New Orleans.” It plays out on camera, and it even extends beyond. I deeply care for these girls, both past and present, and continue to work with them far after the show airs, offering advice and guidance.

Tips for making an alluring online dating profile

“Rule number one: What you post is what you get. Less is more. Don’t give too much information away, just as in real life. You have seconds to sell yourself. You want to demonstrate who you are without sounding too vanilla. Be vanilla with just a hint of cayenne! Keep some mystery to your profile. Be flirty. Keep them guessing, and make them curious, so they will want to learn more about you. Photos are important. We are all visual creatures, but three to five photos are enough, including one headshot, one or two body shots and a couple of you having fun. You want to show your personality, not your narcissism.”


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