Understand Rihanna through lipstick

Rihanna at the launch of her collection with River Island.

Face it, this is Rihanna’s moment. The pop star dazzled in Azzedine Alaia at the Grammy’s, made headlines with her controversial date, Chris Brown,  launched her first collection with UK high street retailer River Island during London Fashion Week over the weekend, and in today’s news — on her 25th birthday —it was announced that she’s teaming up with MAC cosmetics for not one but multiple collections that will hit stores later this year. It’s the first time the cosmetic giant will collaborate with one celebrity on multiple lines. In this case, Rihanna will have four.

According to an exclusive interview with WWD, the first product up will be RiRi Woo, a lipstick inspired by MAC’s best selling red, Ruby Woo, Rihanna’s favorite.

So how does the pop star feel about all the multi-tasking: “Being creative is something that I love, so I can put that into different outlets. Music happens to be the first thing that I gravitated to, and now music opens doors to just so many different opportunities, and they all tie in,” she told WWD. “My makeup looks, my fashion looks…they help me to express myself as an artist. I think it helps people to understand me or my mood, my story.”

Did you hear that? Apply RiRi Woo and apparently you’ll get why she’s still with Chris Brown.