Eau de Honey Boo Boo: TLC’s really gross new “watch n’ sniff” promotion
When a press release with the headline “The time is ripe” announcing that the season premiere of “Here Comes Honey Boo Boo” would be a “watch n’ sniff” episode appeared in our inbox, we threw up in our mouths a little bit. This is a real thing, by the way — couldn’t make something like this up if we wanted to. According to this press release, viewers of the TLC reality show about the morbidly obese Boo Boo gang can watch the July 17 premiere while scratching and sniffing some sort of scented card that will be distributed in issues of People magazine on July 15. What could Eau de Boo Boo possibly smell like? Sweat, bacon and shame, with shades of Funions? Also, what kind of people would be into this sort of thing? The thought of even watching that show is unpleasant enough, without adding some sort of hillbilly aromatherapy to the experience. That said, we’re one hundred percent going to grab a copy of People next month to give this thing a hearty sniff and report back. Stay tuned.