Ty Bennett asks: Does your story have a bad guy yet?

Ty Bennett's, "The Power of Storytelling: The Art of Influential Communication." / Provided
Ty Bennett penned “The Power of Storytelling: The Art of Influential Communication.”
Credit: Provided

Don’t tell lies like the boy who cried wolf, and don’t worry about being last, because the tortoise and the hare proved that slow and steady wins the race.

We all remember these lessons from childhood folktales, but what about making our own stories memorable to children?

That is where Ty Bennett’s new book, “The Power of Storytelling: The Art of Influential Communication” comes in as a guide.

Stories can be used in various ways as an influential form of communication, whether they are serving as a lesson or a relate-able anecdote to a future employer.

So it is important to get the storytelling strategy down pat in order to make your story memorable enough for others — like your kids, years down the line — to retell.

Struggle to solution

While telling a bedtime story to his 2-year-old, Bennett adopted the “struggle to solution” technique after his child critiqued his technique with: “That’s not a story, there’s no bad guy.”

“There’s something about conflict and challenge that engages us emotionally,” Bennett says.” The struggle is the hook of the story.”

So once you have successfully hooked your listener, you have then acquired the power to provide them with a solution that can serve as a life lesson or a story worth remembering.

“If you connect with the problem,” Bennett says, “and the person who is hearing the story resonates that, then they’re going to want to adopt that [solution] into their life.”

Make it conversational

“With kids, you need to engage them, so you need to ask a lot of questions and make it conversational,” Bennett says. “It really helps them to get into the story so they experience it … so they really feel and understand the story.”

Why is this important?

Maybe you aren’t looking to tell stories to kids, but that doesn’t make this skill any less useful. According to Bennett, storytelling is the easiest, most influential form of communication.

“Regardless of what you do for a living,” says Bennett, “you can’t escape the fact that you’re going to need to communicate with people, and the more influential you become, the better that communication becomes, the more influence and impact you can have on people’s lives.”

So maybe in your next job interview, you will tell a remarkably memorable story that will make you relate-able and stand out — or maybe you will teach your kids to just say no to the negativity around them through an experience you went through.

But whatever it is, make sure you’ve used your newfound storytelling skills to make the story memorable and a powerful, influential experience.

Follow Julie Kayzerman on Twitter @juliekayzerman


News
Entertainment
Sports
Lifestyle
Local

Police warn of attempted assault on woman near…

Police in Cambridge issued an alert after a woman said she was the victim of an attempted sexual assault after leaving Porter Square early Wednesday.…

Local

Kevin Kayvon Edson: Finish line hoax suspect sent…

The man who allegedly left a backpack near the finish line on the anniversary of the Boston Marathon bombings was due in court on Wednesday.

Local

Wahlbergs expanding Wahlburgers fast food joint across North…

Wahlburgers, a fast casual burger restaurant founded by brothers Mark, Donnie, and Paul Wahlberg and subject of a new A&E Network’s original series, “Wahlburgers”, announced expansion plans in North America,…

International

Nearly 300 missing after South Korean ferry capsizes

Almost 300 people were missing after a ferry capsized off South Korea Wednesday, in what could be the country's biggest maritime disaster in over 20 years.

Movies

Interview: Johnny Depp says he looks like himself,…

Johnny Depp talks about his new sci-fi thriller "Transcendence," not wearing gaudy makeup and wigs for a change and how he's a bit of a Luddite.

Movies

Review: 'Heaven is for Real' tries to be…

The mega-bestseller "Heaven is for Real" becomes a movie that tries to portray wrestling with faith — or at least it tries to try.

Movies

Slideshow: Check out Johnny Depp looking weird through…

Johnny Depp says he looks like himself in "Transcendence." He usually doesn't. Here's a slideshow of his weirder faces.

Television

Jim Rash talks 'The Writer's Room' and amazing…

For Jim Rash, as the fifth season of "Community" comes to a close, the second season of "The Writer's Room" begins.

MLB

MLB video highlights: White Sox beat Red Sox…

Red Sox fall on walk-off error to White Sox

NBA

NBA Draft Lottery day is May 20: Celtics…

NBA Draft Lottery day is Tuesday, May 20: Celtics percentage odds for a top overall pick

MLB

Opinion: Major League Baseball replay system shouldn't be…

Opinion: Major League Baseball replay system shouldn't be dumped just yet

NHL

Bruins - Red Wings preview: David Krejci ready…

Bruins - Red Wings preview: David Krejci ready to erupt once again in playoffs

Home

3 easy DIY updates for your home

While you're deep into spring cleaning, why not make a few tweaks to give your home a fresh decorative twist? Don't worry, we're not talking…

Food

Martha Stewart's tips for a perfect Easter

Even if your dinner isn't as perfect as hers, you can use her advice.

Home

Steal home decorating tips from stylist and creator…

We hit her up for some space-conscious, budget-friendly design tips.

Food

Wahlbergs expanding Wahlburgers fast food joint across North…

Wahlburgers will open new restaurants in Boston, Toronto and Philadelphia.