Marquis Vodka blends virtue and vice

 

Marquis Vodka donates 20 percent of retail revenue to four different charities.
Marquis Vodka donates 20 percent of retail revenue to four different charities.

Feeling guilty about heading to the bar tonight? Don’t feel so bad if you’re drinking for charity.

Marquis Vodka, newly-launched in New York, Florida, and California, donates 20 percent of its retail revenue to four charitable partners. Why? Because drinking and donating don’t have to be mutually exclusive.

“Marquis Vodka believes in a world where a vice should be tempered by virtue. This is why the brand is proud to donate 20 percent of its retail revenue to its charitable partners,” says a statement from Marquis.

Consumers get to decide exactly where that virtue is directed. By following the web address (MarquisVodka.com) on each bottle, you will be able to choose from four different charities, and instantly see the value of your contribution. Alternatively, you can scan the QR code on the bottle, which takes you to Marquis’ charitable giving app.

Here’s a breakdown of the charities, and what one bottle of Marquis vodka correlates to:

Meals on Wheels: One hot meal delivered to a senior citizen

The Trevor Project: Anti-bulling outreach to 10 LGBT adolescents

Blacksmith Institute: Five pounds of Borax given to miners in developing countries to reduce mercury use in gold extraction

Footprints: One maternity kit given to a pregnant woman in the Congo

If the consumer forgets (hey, it’s possible with vodka), or chooses not to participate, Marquis will evenly distribute twenty percent of the retail value among the four charities.

It’s hard to see the vice here.


News
Entertainment
Sports
Lifestyle
News

OMG! Exercise can make skin (and butt) look…

A moderate exercise regime can turn back time and actually reverse the skin's aging process, according to new research. The study showed that a minimum…

News

Mets mascot Mr. Met target of Bill Clinton…

Mets mascot Mr. Met has told how he ended up in the crosshairs of a Secret Service sniper rifle. The man behind the Mr. Met…

International

Jews in eastern Ukraine ordered to register, Kerry…

Secretary of State John Kerry condemned reports that Jews in eastern Ukraine had been ordered to register with the authorities "or suffer the consequences."

National

Chelsea Clinton pregnant with first child

Chelsea Clinton is pregnant with her first child.

Television

'Scandal' recap: Season 3, Episode 18, 'The Price…

Sally is Jesus, Olivia caused global warming, and Mellie's still drunk. Let's recap the Scandal finale. A church full of Washington insiders is about to…

Movies

Review: 'Transcendence' is not stupid but sometimes lacks…

The cyberthriller "Transcendence" explores artificial intelligence, nanotechnology and other ethical quandaries, but has too much ambition, if anything.

Television

Dick Wolf to bring fictionalized world of 'Law…

A&E has ordered a pilot called "D.O.A." from "Law and Order" mastermind Dick Wolf that will focus on real detectives reexamining cold cases. A trio…

Television

Shane West talks WGN America's 'Salem'

The actor on history lessons, a new network and showing his butt.

MLB

MLB video highlights: Red Sox score two in…

Lester shines in Red Sox win over White Sox

Sports

2014 Boston Marathon preview: Elite American, International runners…

2014 Boston Marathon: Elite American, International runners to watch

NBA

2014 NBA Finals odds: Ranking which playoff teams…

2014 NBA Finals odds: Ranking which playoff teams have the best shot at a championship. The Thunder, Clippers, Heat and Rockets lead the way.

NFL

2014 Patriots, full NFL schedule release date announced

2014 Patriots, full NFL schedule release date announced

Style

Light-up nail art syncs with phone

This Japanese technology syncs light-up nail art with your phone.

Wellbeing

Why is dance cardio taking off in NYC?

Instructors at some of the city's hottest classes explain why.

Travel

Earth Day travel in the Florida Keys

See why this eco-friendly destination deserves your attention.

Tech

Sorry, Facebook — FarmVille goes mobile with 'Country…

Zynga has released a version of the hit "FarmVille" tailored for smartphones and tablets in the hope of reaping a bumper crop of players.