Beyonce is new face of H&M

H&M
Beyonce’s campaign was inspired by the four elements: fire, water, earth and wind. Credit: H&M

Whoever told you that this is the year of the snake lied. It’s the year of Beyoncé, obvies.

And because you haven’t seen enough of her yet, H&M has just released these ads starring everyone’s favorite Super Bowl halftime act.

“I’ve always liked H&M’s focus on fun and affordable fashion,” she says in a press release.

Mrs. Carter collaborated with the brand to create the television and print ads, which are meant to “explore the different emotions of women represented by the four elements — fire, water, earth and wind.”

We’re guessing this image of her lying on the beach is meant to channel the fire part. Hot. Did you see what we did there?

The collection, which includes body-con dresses, flowy sundresses and bikinis, hits stores in early May. Wear one of them to her concert.



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