The Word: What we know about Becky G., CoverGirl’s new face

Meet the newest face of CoverGirl: Becky G. (real name: Rebbeca Marie Gomez) will be featured in both print and national TV campaigns this summer. She wants to inspire “chicas” to be “easy and breezy” through the collaboration.

Meet Becky G., the 16-year-old rapper who is the new face of COVERGIRL. Credit: COVERGIRL
Meet Becky G., the 16-year-old rapper who is the new face of CoverGirl. Credit: CoverGirl

The 16-year-old joins such beauties as P!nk, Sofia Vergara, Queen Latifah and Ellen DeGeneres to be the face of the makeup giant, not a small feat for someone who rose to fame via YouTube in 2011. Here’s what we know about this young talent:

  • Becky G. is Mexican-American, and she wants to inspire girls that “they can be both” and to have pride in their heritage, as she does. She’s inspired by her mom and her family (and spent some of her childhood living in her grandparents’ converted garage). She raps a lot about being a second-generation American.
  • Becky was discovered by the production team The Jam and began working with them and releasing YouTube performance videos. She signed to Kemosabe/RCA Records, after hitmaker Dr. Luke saw a YouTube clip of her swaggering her way through an original rap.
  • Her hit video “Becky from the Block,” a riff on “Jenny from the Block,” has more than four million views on Vevo.
  • Like most 16-year-olds, she is active on social media and maintains a close relationship with her fans, whom she affectionately dubs “beasters” (@iambeckyg on Twitter, Facebook and Instagram).
  • She released “Play It Again” on Tuesday, an EP that includes four new tracks: “Can’t Get Enough” (feat. Pitbull), “Built For This,” “Ain’t No Zoomin’” and “Loving What You Do.”


News
Entertainment
Sports
Lifestyle
Local

Brooklyn man charged in roommate's stabbing death

A Brooklyn man accused of violently stabbing his roommate to death on Monday is in police custody and faces murder charges.

International

Dinosaurs could have survived asteroid strike

It turns out there is a good and a bad time for the planet to be hit by a meteor, and dinosaurs were just unlucky.…

National

OkCupid admits to Facebook-style experimenting on customers

By Sarah McBrideSAN FRANCISCO (Reuters) - OkCupid, a top U.S. matchmaking website, intentionally mismatched users to test its technology, the IAC/InterActive Corp service said on…

Local

MTA fares still increasing 4 percent in newly…

The agency said the 4 percent increases, previously announced in December, will remain steady even as the MTA deals with increasing labor costs.

Movies

Interview: Brendan Gleeson on the way 'Calvary' depicts…

Brendan Gleeson talks about how his new film "Calvary" began over drinks and how his character here is the opposite of the lead in "The Guard."

Movies

'Get on Up' producer Mick Jagger on the…

Mick Jagger, a producer on the James Brown biopic "Get on Up," talks about the time had to tell the singer some bad news and his favorite JB record.

Television

'Glee' star Lea Michele to appear on 'Sons…

"Glee" star Lea Michele has been confirmed as a guest star in the final season of "Sons of Anarchy."

Television

TV watch list, Monday, July 28: 'The Bachelorette'…

See Andi Dorfman make her big choice on tonight's 'Bachelorette' finale.

MLB

Angelo Cataldi: Ryan Howard deserves better from Phillies

Just last week, Ryan Howard endured the embarrassment of a benching that was inevitable, and yet still shocking.

NFL

Larry Donnell has inside track in Giants tight…

Little-known Larry Donnell of Grambling State currently has the inside track, as the second-year player has received the bulk of the first-team reps.

NFL

Computer to Jets: Start Michael Vick over Geno…

Jets general manager John Idzik says the choice of who starts between second-year quarterback Geno Smith and veteran Michael Vick will be a “Jets decision.”

MLB

Yankees looking to trade for Josh Willingham: Report

CBS Sports’ Jon Heyman reported Sunday the Yankees are interested in Twins outfielder Josh Willingham.

Travel

Glasgow: Hey, hey, the gangs aren't here

This European city has done a good job getting rid of its more violent residents and revitalizing with artists.

Education

Babson College tops list of best colleges for…

Money magazine has just released its inaugural list of "The Best Colleges for Your Money" -- and the answers have surprised many. Babson College, which…

Education

NYC teens learn how to develop apps during…

Through a program sponsored by CampInteractive, the high schoolers designed their own community-focused apps.

Tech

The Ministry of Silly Walks app is both…

Monty Python have dug into their back catalogue for cash-ins once more, but with the Ministry of Silly Walks app, they've made something that's fun too.