Police are investigating what they're calling an "orchestrated" theft after a group of people stole 19 iPhones from the Natick Mall. 

Seven men and women entered the mall Wednesday night and went directly to the Apple store where they cut the security cords of the phones, officials said.

Police shared security footage in which the individuals had on hoodies or hats to help shield their identity. 

The stolen phones were valued at more than $13,000, Apple told police.

Police are asking anyone who can help identify the individuals to contact the Natick Police Department Detective Division at 508-647-9520.