‘Clean our Cloud’: Greenpeace releases dozens of black balloons in Apple store

Black helium balloons gather below the ceiling of Apple's Fifth Avenue store.

Talk about a dark cloud overhead…

Environmental group Greenpeace released dozens of black helium balloons inside Apple’s Fifth Avenue store this afternoon to protest the tech giant’s use of coal for powering its data centers.

Greenpeace launched the “Clean our Cloud” campaign to call on tech companies like Apple, Amazon and Microsoft to use renewable energy to deliver their clouds, which are server farms that store data online.

Activists donned “cleaning crew” outfits as they stormed the store with squeegees and mops, posting signs on glass windows and releasing bouquets of black balloons, which rose to the store’s glass ceiling and stayed there through the afternoon.

The activists were asked to leave the store, but remained on the sidewalk out front, handing flyers to passersby.

“People around the world want to use their iPhones and iPads with the knowledge that our cloud is being powered by clean energy, not dirty pollution pumped out of coal-fired smokestacks,” said Kumi Naidoo, Greenpeace International Executive Director.

Apple spokesperson Kristin Huguet told Metro Greenpeace’s claims about Apple’s coal use are exaggerated and that the company is on track to build the country’s largest non-utility fuel cell installation.

“Our data center in North Carolina will draw about 20 megawatts at full capacity, and we are on track to supply more than 60 percent of that power on-site from renewable sources including a solar farm and fuel cell installation which will each be the largest of their kind in the country,” Huguet said.

“We believe this industry-leading project will make Maiden the greenest data center ever built, and it will be joined next year by our new facility in Oregon running on 100 percent renewable energy,” she added, directing consumers to a PDF with more information about Apple’s environmental policies.

Greenpeace fired back at Apple, saying, “Despite their claims, they haven’t disclosed enough information about how they will provide power for their data centre in Prineville to prove that it will be powered with renewables.”


News
Entertainment
Sports
Lifestyle
International

Canadian charged in 'Heartbleed' attack on tax agency

OTTAWA (Reuters) - Canadian police have arrested a 19-year-old man and charged him in connection with exploiting the "Heartbleed" bug to steal taxpayer data from…

National

Every dog has his day in court, in…

(Reuters) - Call him juror K-9.A computer glitch is likely to blame for a summons that called a German Shepherd to report for jury duty,…

Breaking: Local

Judge rules Tsarnaev can view victim autopsy photos

Boston bombing suspect Dzhokhar Tsarnaev can view the autopsy photographs of the victims of the Boston Marathon bombing, a federal judge ruled Wednesday.

Local

Police warn of attempted assault on woman near…

Police in Cambridge issued an alert after a woman said she was the victim of an attempted sexual assault after leaving Porter Square early Wednesday.…

Television

‘Survivor: Cagayan’ recap: Episode 8

Sure, it's called Survivor. But this season should really be called 'The Tony Show.'

Television

Jim Rash talks 'The Writer's Room' and amazing…

For Jim Rash, as the fifth season of "Community" comes to a close, the second season of "The Writer's Room" begins.

Television

'Dexter' star Jennifer Carpenter moves into producing role

The actress who played the title character's sister in "Dexter" is teaming up with producer George Stelzner to adapt Erika Hayasaki's book "The Death Class:…

The Word

Wahlburgers announce North America domination

Tuesday was a huge day for Donnie Wahlberg.

NFL

2014 NFL Mock Draft: Updated, new April version

2014 NFL Mock Draft: Updated, new April version

MLB

MLB Power Rankings: A's are baseball's best, Brewers…

MLB Power Rankings: A's are baseball's best, Brewers and Braves right behind

MLB

Injury bug tearing holes in Red Sox

Red Sox fans will recall that last year the bullpen was decimated by injuries. From Franklin Morales to Andrew Miller, from Craig Breslow to Andrew…

MLB

MLB video highlights: White Sox beat Red Sox…

Red Sox fall on walk-off error to White Sox

Wellbeing

This Week in Health: chocolate may prevent obesity…

Can chocolate prevent obesity and diabetes? Location of study: U.S. Study subjects: Mice Results: The positive health benefits of chocolate have been studied increasingly more…

Wellbeing

This Week in Health News: breastfed infants trying…

Are breastfed infants trying to prevent mom from having another baby? Theory: The act of breastfeeding not only brings mom and baby closer together –…

Wellbeing

Unexplained infertility may be caused by lack of…

Researchers have identified a protein on the egg's surface that interacts with another protein on the surface of sperm, allowing the two cells to join.

Tech

5 surprising facts about Google Glass

Your sex life could get more interesting.