Report: Red Sox owners wanted ‘sexy players’ over baseball substance

Details are finally coming out regarding the sharp decline of the Red Sox organization with Theo Epstein and Terry Francona speaking in a new book.

Apparently the “TV show” was more important than, ya know, actual baseball for Red Sox owners after all.

As Red Sox TV ratings on NESN slid during the 2010 season, owner John Henry, chairman Tom Werner and president Larry Lucchino made it a priority to sign “sexy players” during the offseason, according to a new book authored by the Boston Globe’s Dan Shaughnessy titled, “Francona: The Red Sox Years.”

The team went on to trade for Adrian Gonzalez and signed Carl Crawford to a seven-year, $142 million deal that offseason.

“They told us we didn’t have any marketable players. We need some sexy guys,” former general manager Theo Epstein was quoted as saying.

“I don’t think they love baseball,” Terry Francona said about the Red Sox ownership group in the book. “I think they like baseball … it’s still more of a toy or hobby for them. It’s not in their blood. They’re going to come in and out of baseball. It’s different for me. Baseball is my life.”

At one point, Werner told Francona that the team had to try to win in “more exciting” ways, according to the book.

Shaughnessy’s book will be released on Jan. 22.

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