Theophilus London gives us the rundown on his style

“Kids used to want to be rappers — but now they want to be fashion designers, which is cool,” says Theophilus London. “It’s an education.” The New York-based rapper is talking about his legions of fans, which he refers to as “kids.” But in terms of the music industry, Theophilus, at 25, is still a youth himself  —though a savvy one.
In fact, he’s probably had more magazine and newspaper profiles (GQ, Esquire, Elle, The New York Times) and fashion collaborations (Cole Haan, Stussy and Surface to Air) than he’s had musical airtime. And he can name-drop with the best of them. Solange Knowles is “like family, like a sister.” He casually mentions seeing mood boards out at Kanye West’s house, and in the next breath recollects “smoking hash” with Mark Ronson “while chatting about girlfriends and wives and that kind of s—.” Those are some impressive connections considering that London, who was actually born in Trinidad, has only released one album, an EP and a selection of mix tapes.

STY_Theophilus_photo_credit_Jonathan Mannion

Credit: Jonathan Mannion
Usually the lucrative endorsement are rewarded after years of toil. However, London has managed to capitalize off of his personal style and cool credibility first. “Rappers used to be wearing Air Jordans,” he says. “I still wear them. But now, the progressive kids are more educated and wanting Givenchy, Rick Owens or Alexander Wang. And Kanye’s clothes — they’re dope.” His own approach to fashion is a studied one. “The black suit and hat that I’m wearing on the cover of my first album, ‘Timez Are Weird These Days,’ was inspired by Leon Ware [the writer behind Marvin Gaye’s ‘I Want You’ record]. I got a lot of work off of the back of that. I know how to dress. I have a look and I don’t need a stylist to tell me what to wear,” he adds.

Brand endorsements abound — indeed, he’s answering my  questions from the set of a Chevrolet commercial — but London swears he approaches it all with a strategy. “I’d never do anything with McDonald’s. They’re not moral,” he says. “I have my own agenda.” For now, that includes a new album coming out this summer and collaborations with Azealia Banks and Frank Ocean. “I never do things just for the money. I have to believe in it.”


News
Entertainment
Sports
Lifestyle
Local

Hillary Clinton headed to Boston for women's leadership…

Former U.S. Senator and Secretary of State Hillary Clinton is set to visit Massachusetts Wednesday amid continuing speculation about making another bid for the presidency in 2016.

Local

The Boston Marathon: Step by step, the race…

For over a century, the Boston Marathon has been an event centered around sportsmanship, endurance and athleticism, but there’s no denying the face of the renowned race has been changed…

Local

Boston Marathon: Marathoners ready to run, honor victims

Scores of runners will cross the Boston Marathon starting line in Hopkinton Monday and embark on a 26.2-mile journey to Boston in honor of the victims.

Local

MIT student, Rhodes scholar, dies

Eliana Hechter, a student at MIT and Harvard, died, her family said. The announcement was posted on MIT's website.

Television

Discovery cancels 'Everest Jump Live' special in wake…

The Discovery Channel has indicated it will not be moving forward with "Everest Jump Live," a planned special about mountain climber Joby Ogwyn's effort to…

The Word

'X-Men' director Bryan Singer drama continues

  News broke late last week that "X-Men" and "The Usual Suspects" director Bryan Singer is being sued by a man who said Singer molested…

The Word

Miley Cyrus cancels more dates, tweeting from hospital

Miley Cyrus is reportedly so sick that she's had to postpone more tour dates. We know this because she has been sitting in a hospital…

Music

Loop are, er, um, back in the loop

Experimental noise rock band Loop's three mid-1980s to early-1990s albums, “Heavens End,” “Fade Out” and “A Gilded Eternity,” were mercifully reissued.

NHL

NHL video highlights: Bruins smack down Red Wings…

NHL video highlights: Bruins smack down Red Wings in Game 2

MLB

MLB video highlights: Red Sox defeat Orioles, 4-2

Brock Holt the difference in the Red Sox' win

NHL

NHL video highlights & analysis: Red Wings dump…

NHL video highlights & analysis: Red Wings dump Bruins in Game 1

MLB

MLB video highlights: Orioles top Red Sox, 8-4…

John Lackey roughed up for second straight outing

Travel

Packing: The one thing you need in your…

A new survey that looks at the travel habits of 50,000 people around the world has revealed that Western and Asian globetrotters have different priorities…

Home

Is your chair making it hard to talk?

Ever wished there was an office chair that could make impromptu meetings and discussions more private? The Cristiana Wing Chair is an asymmetrical armchair which…

Travel

Live large at these luxury hotels

From Thai boxing lessons and macabre Dracula tours to the Australian Outback, the Four Seasons hotel chain launched a series of new travel packages this…

Parenting

4 things that every summer camp should have

Alan Saltz, director of the 92nd street Y program lists things that every summer camp should have.