5 important tips for managing your online reputation

Michael Zammuto is the president of Reputation Changer, a company that helps people manage their online reputations.
Michael Zammuto is the president of Reputation Changer, a company that helps people manage their online reputations.

Take it seriously
Treat your online profile as a professional asset and determine if it positions you the way you want it to. Google yourself often and see what the world sees when they look for you.

Commit to a professional online persona
You will be judged by what you post and what others do, too. Select a professional voice and spell-check your postings. Don’t post or say anything online that you wouldn’t want your grandmother or boss to see.

Monitor
Sign up for free, no-obligation alerts on a site that manages online reputations. Enter your name or other keywords and be alerted when potentially damaging materials are posted about you. At Reputation Changer, the technology crawls the “deep Web” going beyond what search engines look at to see what dangers may exist.

Take proactive control
Commit to ensuring that the entire first page of Google’s search results for your name or your company bring up websites or pages that you control.

  1. Even a site like Yelp or Wikipedia portrays you in a particular way, so make sure you control the message.
  2. Set your Facebook privacy settings so that nobody can tag you in a picture without your approval. Review the privacy settings of all the social media sites you use.
  3.  Create online assets using your exact personal and/or company name as the title (such as .com or .net). Use social media profiles and free blogs. Update and post to these pages consistently. The volume of activity required depends on how prominent you are. The more prominent you are, the more active you must be.

Prepare for the worst and react fast
Proactively build up some messages that you can release if a negative news story breaks. If you believe that people may post negative or embarrassing things about you, try to head it off, but expect that you cannot. Once it is out there you can only react to it. If you need to apologize, do that, but don’t debate online because it drags out the conversation. Shift the conversation to the things that you want people to focus on.

By the numbers
70 percent of U.S. companies say that they have disqualified candidates based on what they find online about them. By 2014, 53 percent of all retail sales (online and offline) will be influenced by the more than 1.6 trillion searches conducted per year.

These tips were compiled by Michael Zammuto, president of Reputation Changer, a company that helps people manage their online personas.


News
Entertainment
Sports
Lifestyle
Local

Hillary Clinton headed to Boston for women's leadership…

Former U.S. Senator and Secretary of State Hillary Clinton is set to visit Massachusetts Wednesday amid continuing speculation about making another bid for the presidency in 2016.

Local

Boston Marathon: Marathoners ready to run, honor victims

Scores of runners will cross the Boston Marathon starting line in Hopkinton Monday and embark on a 26.2-mile journey to Boston in honor of the victims.

Local

MIT student, Rhodes scholar, dies

Eliana Hechter, a student at MIT and Harvard, died, her family said. The announcement was posted on MIT's website.

Local

Video: Car crashes into Cambridge store, man arrested…

A Cambridge man was arrested on gun and drug charges after crashing his car into a Massachusetts Avenue storefront early Saturday morning.

Television

‘Mad Men’ recap: Season 7, Episode 2, ‘A…

Peggy and Lou are horrible, Bert's racist, Don is honest(ish) and Roger and Pete are frustrated. "A Day's Work" not quite worthy of "This Will Be Our Year."

Television

'Game of Thrones' recap: Season 4, Episode 3,…

The problem with the devil you know is that ignoring them doesn’t mean they simply lie in wait. It allows them time to do things…

Television

Discovery cancels 'Everest Jump Live' special in wake…

The Discovery Channel has indicated it will not be moving forward with "Everest Jump Live," a planned special about mountain climber Joby Ogwyn's effort to…

The Word

'X-Men' director Bryan Singer drama continues

  News broke late last week that "X-Men" and "The Usual Suspects" director Bryan Singer is being sued by a man who said Singer molested…

MLB

MLB video highlights: Red Sox walk off with…

Red Sox pick up first walk off win of 2014

MLB

Red Sox and Orioles meet Monday morning at…

Red Sox and Orioles meet Monday morning at 11 a.m.

NHL

NHL video highlights: Bruins smack down Red Wings…

NHL video highlights: Bruins smack down Red Wings in Game 2

MLB

MLB video highlights: Red Sox defeat Orioles, 4-2

Brock Holt the difference in the Red Sox' win

Travel

Packing: The one thing you need in your…

A new survey that looks at the travel habits of 50,000 people around the world has revealed that Western and Asian globetrotters have different priorities…

Home

Is your chair making it hard to talk?

Ever wished there was an office chair that could make impromptu meetings and discussions more private? The Cristiana Wing Chair is an asymmetrical armchair which…

Travel

Live large at these luxury hotels

From Thai boxing lessons and macabre Dracula tours to the Australian Outback, the Four Seasons hotel chain launched a series of new travel packages this…

Parenting

4 things that every summer camp should have

Alan Saltz, director of the 92nd street Y program lists things that every summer camp should have.