Ctrl Alt Design’s ‘Boston Love’ t-shirts are a stylish way to donate to Boston Marathon victims

tk tk

In the aftermath of the attack on the Boston Marathon last Monday many people – both in Boston and across the nation – were left with questions. What can we do to help those affected? What can we do to begin to ease the pain and loss caused by an event that we still do not – and may never – understand?

This drive to help – to combat the darkness with light – mobilized businesses and individuals alike to set up foundations, throw benefit shows and events, and donate what they could to the countless funds for the victims that sprang up in swift response to the visceral call to action the tragedy spurred. One such business is Ctrl Alt Design, a Boston-based creative agency that specializes in graphic design, branding, and experimental marketing. Robert McElaney – Ctrl Alt Design’s creative director – designed an image representing his love for Boston that became the logo for their line of “Boston Love” t-shirts, sold on their website for a limited time only.

The screen-printed tees (the design is printed on American Apparel or Bella cotton shirts) feature a simple yet evocative image of a large red heart, the top arcs of which form Boston’s skyline. Ctrl Art Design is donating all proceeds of the shirt’s sales to One Fund Boston, a non-profit organization set up by Massachusetts Governor Deval Patrick and Boston Mayor Thomas Menino to benefit those most affected by the attack.

“When the tragedy struck, witnessing all the pain and confusion, I felt compelled to create something to convey not only strength, but also compassion, something to bring people together,” said McElaney of the inspiration for his design. “While walking across the Mass Ave Bridge, and viewing the skyline, it hit me.”

As of 5 pm on Sunday, April 21 they’d already sold 267 t-shirts, raising roughly $2,400. It’s an impressive figure, one that speaks to the power of community in Boston, considering the fact that a brief post plugging the shirts appeared on Ctrl Alt Design’s website just two days earlier. McElaney said that the response has been overwhelming, so much so that they’ve extended their campaign through May 1. “We had a lot of people asking [me] to make sure they had the option [to buy] through the week, until they get paid,” he said. “Which somewhat blows my mind. Paycheck to paycheck and still wanting to give…Boston is awesome.”

The positive response to “Boston Love” reflects the anthem the city has adopted following the Marathon attack: ‘Boston Strong.’ “I moved to Boston in my early 20s from the suburbs, roughly 15 years ago. During that time, I’ve been lucky enough to meet a wide range of friends and acquaintances,” said McElaney. “Over time, some have moved out of state, some out of the country. When a tragedy like this strikes they all have responded with care, strength and support. Boston is what ties us all together. That’s what ‘Boston Strong’ means to me.”

“Boston Love” tees can be purchased at ctrla.lt/design or teespring.com for $18. All proceeds benefit onefundboston.org.



News
Entertainment
Sports
Lifestyle
Local

Trump Plaza in Atlantic City to close, adding…

Trump Plaza booked less than half its rooms in the first quarter of 2014, and had the lowest gaming revenue of any of the city's casinos in May, according to…

National

Debut 'supermoon' hangs in the summer sky

It was the first of three times this year the full "supermoon" will orbit closer to earth and appear unusually large and bright.

National

Exclusive: YouTube weighs funding efforts to boost premium…

By Ronald Grover and Lisa RichwineLOS ANGELES (Reuters) - YouTube has embarked on a new round of discussions with Hollywood and independent producers to fund…

National

Pot farmer charged with starting California wildfire

NEW YORK (Reuters) - A 37-year-old man accused of starting a raging wildfire in Northern California while tending to his marijuana farm was arrested and…

Going Out

NYC's Best Bar: Royal Palms Shuffleboard Club?

Having actually played shuffleboard on the beach on Royal Palm Boulevard in South Florida, we expertly approve this hipster hangout.

Going Out

Cocktail of the Week: The Royal Palms Shuffle

The Royal Palms Shuffleboard Club, in Gowanus, Brooklyn, created this drink to feature Brugal Extra Dry.

Going Out

NYC's Best Bar: Hill & Dale?

Every bar should be the best at something: What's Hill & Dale's angle?

Music

Robin Thicke's 'Blurred Lines' was sexual, but not…

  Robin Thicke has a certified dud on his hands with "Paula," the follow-up album to his multiplatinum "Blurred Lines" and its eponymous title track that…

MLB

Yankees All-Star break report card

The first half of the season rarely went as planned for the Yankees, right down to a massively disappointing injury diagnosis to Masahiro Tanaka in…

NBA

Nets lose Paul Pierce to two-year deal with…

Paul Pierce is taking a gamble on joining a franchise on the rise.

NBA

GIF: LeBron James returns to Cleveland so deal…

To anyone out there who is upset about his decision, this .GIF is for you. Enjoy.

World Cup

A game of two popes: Vatican plays down…

By Philip PullellaVATICAN CITY (Reuters) - With Argentina meeting Germany in the World Cup final, the Vatican on Friday brushed aside talk of soccer rivalry…

Food

Taco Bell goes totally off-script with new breakfast…

Taco Bell is betting that you, or someone you love enough to take there, wants healthier options. At least first thing in the morning. For…

Wellbeing

Sex or drugs, it's all the same to…

Pornography triggers brain activity in sex addicts similar to the effect drugs have on the brains of drug addicts, researchers said on Friday — but…

Lifestyle

Pets: Dogs die in hot cars! Be careful…

Leaving animals in a car even with the windows cracked, even in the shade, can cause heatstroke, which can be fatal.

Home

Bring on the flea market

The editors at Wayfair show us what to do with cute flea market finds.

Comments

1

  1. I call bullshit. I know this kid, he’s an opportunist scumbag and he’s broke. I seriously doubt that he isn’t pocketing the money.