Ctrl Alt Design’s ‘Boston Love’ t-shirts are a stylish way to donate to Boston Marathon victims

tk tk

In the aftermath of the attack on the Boston Marathon last Monday many people – both in Boston and across the nation – were left with questions. What can we do to help those affected? What can we do to begin to ease the pain and loss caused by an event that we still do not – and may never – understand?

This drive to help – to combat the darkness with light – mobilized businesses and individuals alike to set up foundations, throw benefit shows and events, and donate what they could to the countless funds for the victims that sprang up in swift response to the visceral call to action the tragedy spurred. One such business is Ctrl Alt Design, a Boston-based creative agency that specializes in graphic design, branding, and experimental marketing. Robert McElaney – Ctrl Alt Design’s creative director – designed an image representing his love for Boston that became the logo for their line of “Boston Love” t-shirts, sold on their website for a limited time only.

The screen-printed tees (the design is printed on American Apparel or Bella cotton shirts) feature a simple yet evocative image of a large red heart, the top arcs of which form Boston’s skyline. Ctrl Art Design is donating all proceeds of the shirt’s sales to One Fund Boston, a non-profit organization set up by Massachusetts Governor Deval Patrick and Boston Mayor Thomas Menino to benefit those most affected by the attack.

“When the tragedy struck, witnessing all the pain and confusion, I felt compelled to create something to convey not only strength, but also compassion, something to bring people together,” said McElaney of the inspiration for his design. “While walking across the Mass Ave Bridge, and viewing the skyline, it hit me.”

As of 5 pm on Sunday, April 21 they’d already sold 267 t-shirts, raising roughly $2,400. It’s an impressive figure, one that speaks to the power of community in Boston, considering the fact that a brief post plugging the shirts appeared on Ctrl Alt Design’s website just two days earlier. McElaney said that the response has been overwhelming, so much so that they’ve extended their campaign through May 1. “We had a lot of people asking [me] to make sure they had the option [to buy] through the week, until they get paid,” he said. “Which somewhat blows my mind. Paycheck to paycheck and still wanting to give…Boston is awesome.”

The positive response to “Boston Love” reflects the anthem the city has adopted following the Marathon attack: ‘Boston Strong.’ “I moved to Boston in my early 20s from the suburbs, roughly 15 years ago. During that time, I’ve been lucky enough to meet a wide range of friends and acquaintances,” said McElaney. “Over time, some have moved out of state, some out of the country. When a tragedy like this strikes they all have responded with care, strength and support. Boston is what ties us all together. That’s what ‘Boston Strong’ means to me.”

“Boston Love” tees can be purchased at ctrla.lt/design or teespring.com for $18. All proceeds benefit onefundboston.org.



News
Entertainment
Sports
Lifestyle
Local

Paint Nite: Get drunk and make a painting…

At Paint Nite, New Yorkers can drink and make a painting at a New York City bar.

National

Judge sets January start for murder trial of…

By Elizabeth BarberBOSTON (Reuters) - Former New England Patriots player Aaron Hernandez will be tried in January for the murder of semi-professional football player Odin…

National

Donut capers stymie police in Oregon

For more than a month, mysterious vandals have been smearing pastries on cars, depositing donuts in lawns and leaving cakes strewn about the streets.

International

U.S., European airlines halt flights to Israel due…

U.S. and European airlines halted flights to Tel Aviv in an effort to ensure passenger safety as turmoil in Israel and the region has intensified.

Arts

Don't miss 'Charles James: Beyond Fashion' at the…

Have you been meaning to see "Charles James: Beyond Fashion"? There are only two weeks left to get to the Met and catch this amazing American fashion designer's collection.

Television

Zac Posen talks 'Project Runway' and what it…

We talked to Zac Posen, judge and designer extraordinaire, about the new season of "Project Runway" and what keeps him coming back after three seasons.

Television

'Face Off' contestant David 'DOC' O'Connell sounds off…

David "DOC" O'Connell tells us about getting cast on Season 7 of Syfy's "Face Off," premiering tonight at 9.

Arts

PHOTO: Wildlife photographer Marc Mol captures amazing aerial…

This aerial image was taken by photographer Marc Mol who spotted the animals during an air safari in Zambia.

MLB

MLB Power Rankings: A's, Angels, Dodgers, Brewers lead…

MLB Power Rankings: A's, Angels, Dodgers, Brewers lead pack

NFL

2014 NFL season betting odds: Which team will…

2014 NFL season betting odds: Which team will win Super Bowl?

NFL

5 players to watch at Giants training camp

Metro takes a look at five players who will be on everyone’s mind when Giants training camp gets underway.

NFL

'Vicktory dogs' travel road to rehabilitation seven years…

Of the dozens of dogs groomed by Bad Newz Kennels, 48 were rescued and 22 of the pit bull terriers have emerged at Best Friends Animal Society.

Tech

Learn Braille with these gloves

U.S. scientists have designed high-tech gloves to help users understand Braille in a matter of minutes.

Home

5 New Ikea products that will change your…

We round-up the latest must-have products.

Food

Recipe: Wolfgang Puck's Buttermilk French Toast

We recently spent some time chatting with restauranteur/celebrity chef Wolfgang Puck at his Wolfgang Puck American Grille in the Borgata in Atlantic City. Puck wanted…

Style

Go retro with your sneakers

The best of wacky new sneakers.

Comments

1

  1. I call bullshit. I know this kid, he’s an opportunist scumbag and he’s broke. I seriously doubt that he isn’t pocketing the money.