Running a food truck offers satisfaction, but not without hard work

Ninety-seven percent of food truck owners report being happy on the job.

Last year, author Jennifer Lewis surveyed 539 food truck owners across the country with a simple question: Are you happy that you’re doing this? Ninety-seven percent said they wouldn’t want to do anything else. But an almost equal number reported that the business is harder than they had expected.

Over the last decade, the mobile food business has exploded across the country. Many in the restaurant industry feel that the prolonged recession combined with a growing interest in gourmet foods has created a perfect petri dish for the meals-on-wheels fad.

“There were a lot of folks from culinary backgrounds that didn’t have the capital to get into restaurants. You also had a lot of folks unemployed, without much hope of getting back into their former careers,” explains Lewis, who wrote the 2011 book “Food On Wheels: The Complete Guide to Starting a Food Truck.” “On the consumer side, people still wanted access to unique food — but [they] no longer wanted to do $25 for a plate of whatever.”

But has the market become saturated? Perhaps in New York City, which now has more mobile food businesses than available permits. But restaurateur Alan Phillips — who recently authored “The Complete Idiot’s Guide to Starting a Food Truck Business” — sees plenty of opportunity in almost any other U.S. city. 

“For me, there’s no bad restaurant spaces, there’s just bad restaurateurs,” he says. “Same with food trucks: If you know what you’re doing, you’re passionate about what you’re doing and you can manage your costs, you should be successful.”


News
Entertainment
Sports
Lifestyle
Local

Memorial held for Sean Collier, MIT police officer…

More than 1,600 people gathered at MIT on Friday for a memorial service for Sean Collier, the police officer shot to death a year ago in the aftermath of the…

National

Florida man charged with murdering son to play…

A Florida man annoyed that his 16-month-old crying son was preventing him from playing video games suffocated the toddler, police said on Friday.

International

Powerful 7.2 magnitude earthquake rattles Mexico

A powerful earthquake struck Mexico Friday, shaking buildings and sending people running into the street, although there were no reports of major damage.

News

OMG! Exercise can make skin (and butt) look…

A moderate exercise regime can turn back time and actually reverse the skin's aging process, according to new research. The study showed that a minimum…

Entertainment

Whoopi Goldberg makes her debut as marijuana columnist

"It helps my head stop hurting, and with glaucoma your eyes ache, and she takes the ache out. It's wonderful," she said.

The Word

Kate Middleton made fun of Prince William's bald…

Kate Middleton and Prince William are in Sydney, Australia, right now, and it sounds like that brash Aussie sense of humor might be rubbing off.

The Word

Is Tom Cruise dating Laura Prepon?

"Mission: Impossible" star Cruise is said to be dating Laura Prepon, star of "Orange is the New Black."

Television

'Scandal' recap: Season 3, Episode 18, 'The Price…

Sally is Jesus, Olivia caused global warming, and Mellie's still drunk. Let's recap the Scandal finale. A church full of Washington insiders is about to…

MLB

MLB video highlights: Red Sox defeat Orioles, 4-2

Brock Holt the difference in the Red Sox' win

NHL

NHL video highlights & analysis: Red Wings dump…

NHL video highlights & analysis: Red Wings dump Bruins in Game 1

MLB

MLB video highlights: Orioles top Red Sox, 8-4…

John Lackey roughed up for second straight outing

MLB

MLB video highlights: Red Sox score two in…

Lester shines in Red Sox win over White Sox

Parenting

How to parent without gender stereotypes in a…

Christia Spears Brown, Phd. author of "Parenting beyond Pink & Blue" gives advice on raising kids free of gender stereotypes.

Tech

VIDEO: 'Vein-scanning' may become the future of paying

Designed to make transactions quicker and easier, the technology works by scanning the unique vein patterns in each person's palm.

Tech

#FollowFriday: 10 of the smartest Twitter accounts

Spending lots of time on Twitter? You might as well learn something. Here are some of the smartest accounts to follow.

Style

Light-up nail art syncs with phone

This Japanese technology syncs light-up nail art with your phone.