Beyonce: Now proudly brought you to by Pepsi

Beyonce: now shilling sugar

Pepsi is throwing a ton of cash — $50 million, to be exact — at Beyonce to make the singer the “face” of the company. Here’s what the deal includes:

Beyonce’s face will be found on limited-edition cans starting in March.


The singer will be featured in TV commercials, the biggest of which will debut after her Super Bowl XLVII halftime performance on Feb. 3. She will also appear in the usual media: billboards, magazine advertisements, etc.


Pepsi will sponsor her tour.


And here’s where the deal might become an interesting collaboration: Pepsi will fund Beyonce’s creative whims, which might not have explicit connection to the soda giant, per The New York Times. This might mean live events, videos, “a cool photo shoot” or anything that Beyonce might think of, said Lee Anne Callahan-Longo, the general manager of Parkwood Entertainment, Beyonce’s company.

Is anyone else surprised by this collaboration? I know it’s hard to say no to $50 million, but soda is bad, y’all. Isn’t she worried about having to help shill something that is known to cause widespread health problems? Or am I just being all Michael Bloomberg about this? And, even looking past lending her image to a can of sugar, isn’t Pepsi the No. 2 can of sugar? Leave Pepsi to Kelly Rowland, girl! You’re a Coca-Cola star all the way.

Moore is off the hook in Miami

Demi Moore is hitting Miami in a big way. The actress has been spotted around town multiple nights in a row at nightclubs and hot spots, living it up until the wee hours, according to Us Weekly. “The whole table was drinking,” a source says after seeing Moore’s gang kick off a recent night at club FDR. “She sat between two guys and was laughing, having fun.” The group then hit up several other clubs before arriving at Rec Room around 4 a.m. “They were all starving,” the source says. “They sat in the club eating burgers and fries and drinking beer until the club closed and the lights went on.” While Moore’s partying has led to problems before, including hospitalization and a stint in rehab earlier this year, a friend insists everything’s fine, telling the magazine that the actress is “in a good place” and “open to experiencing new things this year.”


On newly released tape, 'Squeaky' Fromme says was…

Manson Family member Squeaky Fromme told a mental health examiner in newly released interview the "X" she carved in her forehead was meant to separate her from "the system."


Mayor Marty Walsh's Reddit AMA: 5 things to…

Mayor Marty Walsh participated in a Reddit AMA - or "ask me anything" - session on Thursday and shared some of his insight and stories.


Electric Zoo tickets on sale Tuesday as festival…

Electric Zoo tickets go on sale Tuesday. The festival announced plans to amp up security after two attendees died last year from apparent drug overdoses.


Future Boston Alliance invites you to #RidetheLine, support…

#RidetheLine aims to show the city, the nation, and the globe our creative impact as Boston citizens.


'Becoming Cuba' at Huntington is a bit short…

Playwright Melinda Lopez freely lampoons the English language for its lack of passion in her latest work, “Becoming Cuba.” Ironically, the Huntington Theatre Company’s playwright-in-residence…


Interview: 'The Quiet Ones' star Sam Claflin on…

"Hunger Games" co-star Sam Claflin talks about his new horror film "The Quiet Ones," plus how technology connects him with fans.

The Word

Taylor Swift has a hard time leaving the…

We're entranced by these photos of poor Taylor Swift leaving her Tribeca apartment.


TV watch list, Thursday, April 24: 'Parks and…

'Parks and Recreation' Leslie makes a big decision about her future in the hourlong season finale. Also, fans will finally get to see the big…


2014 NFL Mock Draft: Updated, new April 24…

2014 NFL Mock Draft: Updated, new April 24 version


5 infamous pitcher ejections for cheating

Never fear Yankees fans, Michael Pineda is far from the first MLB pitcher to be thrown out of a game for cheating.


Patriot’s schedule comes up fair

Those looking for built-in excuses for the Patriots 2014-2015 season will have to look elsewhere, because their schedule came up fair. For the fourth straight…


Nava demoted, Victorino return imminent

  Red Sox outfielder Daniel Nava, who was batting a team-low .149/.240/.269, was demoted to Triple-A Pawtucket on Wednesday. "His struggles at the plate, I…


New study: Inside the wage gap between boys…

According to a new study, there's a wage gap between boys and girls, with boys earning more allowance for less chores.


From Apple TV to Fire TV, big changes…

Apple is set to launch a new generation of it's Apple TV, which grossed over $1 billion in 2013. But competition from Amazon and Google looms.


Katy Perry releases a new Claire’s collection

Katy Perry expands her empire by releasing an accessories collection at Claire's.


MAC & Proenza Schouler collection unveiled

MAC Cosmetics is releasing a new collection with Proenza Schouler.