So Brooklyn: Artisanal goods at the new Whole Foods Gowanus

Whole Foods BK
The Gowanus Whole Foods is located at 214 Third St. at Third Ave. www.wholefoodsmarket.com, 718-907-3622.

After years of speculation, Whole Foods finally opens its much-awaited doors in Gowanus on Tuesday — the company’s first Brooklyn location. The 56,000 square-foot gourmet food emporium will naturally stock its aisles with tons of small-batch, artisanal, Brooklyn-made goods from purveyors who probably have old-timey mustaches and grew their ingredients on a rooftop farm somewhere. In other words: everything you want in your pantry. We take a look at some of the specialty and exclusive items you can find there in addition to a beer hall (on the roof, of course).

BK Yogurt Trio
Artisanal yogurts galore at the new Whole Foods.

Q&A: Insider knowledge
Elly Truesdell, Whole Foods Market Local Forager for the Northeast, yes that is her title, fills us in on what to look for on shelves.

What requirements did you have for the BK-made items being stocked at Whole Foods Market Gowanus?
“The real requirements here are that these products are natural and never contain artificial ingredients, coloring, preservatives, etc. We asked the vendors, many of which we’ve worked with for a long time, to create something truly unique for us. Whether it be a new line, a new variety or flavor, or a collaboration with another vendor. In the end, we were able to curate an incredible list of items from the city’s most talented producers.”

What do you expect to fly off the shelves first?
“We think the exclusive beers from Evil Twin and Captain Lawrence will be really popular. Folks will likely line up to try YUJI Ramen at his new venue in the store, Roberta’s new line of frozen pizza, and the new yogurt flavors we’ll have from Chef Dan Barber’s Blue Hill, White Moustache and Culture.”

What are a few of the items you’re most excited about?
Some truly first to market items are:
- A whey made by White Moustache, a yogurt maker based in Fort Green. The whey is a byproduct of the yogurts.
- Van Leeuwan’s first line of vegan ice creams.
- A variety of essences, powders and more from SOS Chefs. We’ll be the only place to find these outside of their storefront on Avenue B.
-Our new store will provide knife sharpening services from Christopher Harth of NYCutlery, plus we’ll be selling their knives and specially-made Third & 3rd cutting boards.
- Two of our local vendors, Evil Twin Beer and Chocopologie, teamed up to brew a beer made from chocolate, and then a truffle made from a beer. Each of products don the name Even More Demark, and they’re amazing.
- Severino Pasta has come up with three new varieties of gnochhi, each made from local cheeses and local flour.

More at the market:
— Rice & Miso Everyday’s first ready-to-eat line of rice balls.
— O Milk’s Chocolate Peppermint Almond milk.
— Anarchy in a Jar’s Apple Fig jam featuring locally sourced figs and apples.
— Baked Vegan Vanilla Hemp granola
— Café Grumpy’s unique roast coffee
—Acme Brooklyn’s cured Nova lox

 



News
Entertainment
Sports
Lifestyle
Local

NYPD looking for man they say assaulted elderly…

      The New York City Police Department is asking for the public's assistance in locating a Hispanic male 20's wanted in connection with…

Local

Three arrested after allegedly assaulting off-duty officer in…

Three men were arrested early Saturday morning after allegedly assaulting an off-duty officer at a Bronx bodega, and the NYPD is asking for the public's…

Local

Healthcare union creates vibrant West Indian Day Parade…

Volunteers worked almost around the clock through the weekend, putting the flashy finishing touches on hundreds of costume pieces 1199SEIU members will wear while marching…

National

Top 10 most hipster college campuses

Hipsters are everywhere these days. You can't walk down the anywhere anymore without seeing a pair of skinny jeans on a handlebar mustachioed 20-something, a…

Arts

Theater: Discouraging 'Poor Behavior'

Theresa Rebeck's latest off-Broadway play, about two couples sparring on a weekend getaway, repeats a few mistakes of her past.

Gossip

Chef Todd English arrested for DWI in the…

Celebrity chef Todd English is facing DWI charges after a traffic stop on Sunday.

Movies

Box office: 'Guardians of the Galaxy' is 2014's…

This weekend "The Guardians of the Galaxy" passed the fourth "Transformers" movie to become the highest grossing film of 2014.

Gossip

Spears back with controversial ex?

Is Briteny Spears back with Adnan Ghalib?

Sports

Novak Djokovic feeds off US Open crowd to…

Novak Djokovic isn't a native New Yorker, but he sure knows how to use the U.S. Open crowd to his advantage.

NFL

Odell Beckham still 'weeks away,' Tom Coughlin angry…

Giants head coach Tom Coughlin has fought a losing battle against the media all preseason over the status of wide receiver Odell Beckham Jr.

NFL

3 things we learned in the Giants preseason…

The final score didn’t matter — a 16-13 win by the Giants — but it would’ve been nice to finally see Big Blue’s new-look offense get on track.

NFL

NFL Power Rankings: Seahawks, Broncos, Patriots, 49ers start…

NFL Power Rankings: Seahawks, Broncos, Patriots start at top

Education

These college students think breakfast is the most…

  It should be no surprise that the city that never sleeps is also home to the most students who like to order food in…

Sex

When it comes to dating, height matters

Does a man’s height really matter when it comes to dating? Unfortunately - according to a new study - the answer looks like it’s yes.…

Travel

10 free apps to make traveling easier

Finding the nearest bathroom, calculating currency exchanges and locating your departure gate must have been difficult for travelers of previous generations. But we wouldn't know,…

Travel

How to get a seat upgrade to business…

It used to be much easier to upgrade your coach seat to business or even first class, but rigid rules and tighter schedules have made…