VIDEO: Super Bowl ad by Menino’s coalition targets NRA comments

Amid the dozens of salacious and humorous advertisements hawking everything from soda to cars that aired during last night’s Super Bowl there was a somber and controversial ad that was brought to you in part by Mayor Thomas Menino.
A national coalition of mayors co-chaired by Menino that is pushing for stricter gun laws bought coveted air time during last night’s game to run an ad that takes aim at the National Rifle Association.
The spot was made to highlight contrasting statements made by NRA Executive Vice President Wayne LaPierre who on “Fox News Sunday” yesterday said that universal background checks on people buying guns wouldn’t work.
The ad features a 1999 clip of LaPierre testifying before Congress and saying that the NRA supported “No loopholes anywhere. For anyone.”
Menino’s group, Mayors Against Illegal Guns, has been pushing for certain bans and tighter control on guns, including background checks for anyone who buys a firearm.
“Background checks are the best way to stop dangerous people from getting their hands on guns – that is why they have overwhelming support from Americans and even gun owners,” Menino said in a statement. “The only people who don’t agree are the leaders of the National Rifle Association. We can’t let them get in the way of this sensible reform – and that’s why we’re demanding that Congress take action and pass a background check bill that will make our neighborhoods safer.”
Menino co-chairs the coalition of nearly 1,000 mayors with New York City Mayor Michael Bloomberg.
Last week Menino was joined by dozens of Massachusetts mayors who supported the call for gun law reform and also recorded a public service announcement on the issue that will air at a later time.

 

Commercial cost

Super Bowl ads are notoriously expensive because of the large television audience the event attracts. Some news agencies reported that the cost for a 30-second national spot this year was between $3 million and $4 million.
The coalition’s ad was scheduled to air in the Washington, D.C. market in the third quarter break coming out of halftime.
A spokeswoman for Menino said the coalition doesn’t confirm exact spending, but said the ad’s cost was six figures.

The ad

The Mayors Against Illegal Guns was was a 30-second spot.

  • It featured pictures of children and a soft, piano version of “America the Beautiful” playing in the background.
  • A clip of LaPierre testifying in 1999 shows him explaining that “We think it’s reasonable to provide mandatory, instant criminal background checks for every sale at every gun show. No loopholes anywhere. For anyone.”
  • The narrator sounded like a child and said “America can do this. For us.”

Michael Naughton



News
Entertainment
Sports
Lifestyle
National

US military tried, but failed to rescue journalist…

The U.S. military earlier this year tried to rescue journalist James Foley and other American hostages held in Syria ,but failed to find the captives.

National

Fate of captured beluga whales in hands of…

A Georgia aquarium went to court on Wednesday seeking federal permission to bring 18 captured beluga whales to the United States from Russia.

Local

After Eric Garner death, religious leaders meet to…

Interfaith leaders convened with city officials to discuss what the community can do to help dial down heightened tensions after Eric Garner's death.

Local

'Suspicious' Hamilton Heights fire caused by power strip:…

An extension cord overload caused the deadly fire in Hamilton Heights late Monday that killed a 15-year-old girl and injured at least 12 others.

Television

'So You Think You Can Dance' recap: Season…

And then there were six. It was a big night on stage as the Top 6 got to dance with each other, All-star partners and perform a solo routine.

Television

'Doctor Who' personality profile: the 4 Doctors

When the time comes for a new Doctor, there's always some anxiety over the big question: Who will he be? The series owes its longevity…

Television

Billy Crystal to commemorate late actor Robin Williams…

  Comedian Billy Crystal will pay tribute to late actor Robin Williams at television's Primetime Emmy Awards on Aug. 25, the show's organizers said on…

Going Out

Things to do this week in NYC, Aug.…

GAMES Hudson Common Open Aug. 21, 7 p.m. Hudson Common 356 W. 58 St. Free, www.hudsoncommonnyc.com The U.S. Open begins on Monday, but most of…

NFL

Giants expected to work Corey Washington into first-team…

The day of reckoning for the Giants' fringe players will fall upon them Friday night against the Jets.

NFL

Jalen Saunders still unsure what caused car accident…

Jets rookie wide receiver Jalen Saunders spoke to the media Wednesday for the first time since his car accident, but he didn't say a whole lot.

NFL

2014 Fantasy Football: Rankings, list of top NFL…

2014 Fantasy Football: Rankings, list of top NFL defense (DEF)

NFL

2014 Fantasy Football: Rankings, list of top NFL…

2014 Fantasy Football: Rankings, list of top NFL quarterbacks (QB)

Sex

Online dating for every generation

Frank Jackson and his mother Maggie are like lots of modern families: They have dinner together regularly, keep each other updated on their lives —…

Wellbeing

Going green could be the key to getting…

If we could just pursue the things that would actually make us happy, we could help the environment too, according to a New York researcher.…

Wellbeing

Metabolic syndrome could have a sugar link

Scientists in St. Louis may have found another culprit in metabolic syndrome, which can lead to heart disease and type 2 diabetes.  Uric acid is…

Wellbeing

Another way stress hurts your unborn baby

Mothers know to try staying calm during pregnancy, as stress has been linked to behavioral and developmental problems for their babies. But now, a new…