Milk smashing YouTube prank hits area stores

milk smashing boston youtube
A scene from a milk-smashing video.
Credit: YouTube

Milk smashing — the latest YouTube craze — is causing a mess in some Bay State stores.

The prank involves young people walking down a grocery store aisle while holding gallons of milk. They then pretend to trip, hurling the gallons of milk into the air as they perform their phony fall and let the containers hit the ground and explode in front of an unsuspecting shopper. The whole thing plays out while another person captures it on video to be uploaded online.

It’s happened in at least a few Shaw’s stores in Massachusetts, according to a Shaw’s employee.

The employee, who did not want to give his name because he was not allowed to comment on the matter, said it happened at his Brockton store on Saturday. The police got involved and have identified the youths involved, the employee said, adding that the stunt is inconvenient for store workers.

“It is a pain because you got to take someone away from the job they’re doing and have them go clean up,” the employee said.

Messages left for Brockton police and a Shaw’s media contact were not returned.

According to The Enterprise, the prank has been pulled at Taunton stores as well. Both Brockton and Taunton police are investigating at least four incidents in recent weeks. 

Search for “milk smashing” on  YouTube and multiple videos with thousands and thousands of views show up.

“They think that it’s a harmless prank, but it can evolve into something more serious,” Taunton police Lt. Paul Roderick told The Enterprise.

The prank appears going international, with some videos showing the stunt being pulled in stores in the UK.

Follow Michael Naughton on Twitter @metrobosmike



News
Entertainment
Sports
Lifestyle
News

Turkey: Voting begins in country's first direct presidential…

Some 53 million people are able to vote in the election, including 2.8 million citizens abroad. Until now, Turkish presidents were elected by parliament.

News

Libya seeks ceasefire as south Tripoli a militia…

By Patrick Markey and Aziz El YaakoubiTRIPOLI (Reuters) - Black plumes of smoke marked shell blasts and bulldozed earthen barricades mapped out the frontlines around…

Breaking: News

Russia mad about sanctions, says U.S. contributing to…

Russia reacted angrily on Saturday to additional sanctions imposed by the European Union over Moscow's role in the Ukraine crisis, saying they would hamper cooperation…

National

Mutant worms stay sober, even on alcohol

U.S. researchers have developed "mutant worms" that do not get drunk by alcohol, a breakthrough that could lead to new treatment for people trying to quit drinking

Television

'Game of Thrones' livens up Comic Con with…

By Piya Sinha-RoySAN DIEGO (Reuters) - Laughter and death did battle on Friday at HBO's "Game of Thrones" panel at Comic Con, one of the…

Movies

Review: Brett Ratner's big 'Hercules' movie is small…

The latest "Hercules," starring Dwayne Johnson as the half-god beefcake of Greek myth, strips its hero and tale of most of its fantastical elements.

Arts

Scientists recreate world's smallest Monet copy

Scientists have reproduced a famous Impressionist painting using nano-printing, to create what has been described as the world's smallest work of art. Reworked at the…

Television

Jerry Seinfeld is ambidextrous, and other Reddit AMA…

See some of the weirder highlights of Jerry Seinfeld's recent Reddit AMA.

U.S. Soccer

Orlando City takes shot at NYCFC over Frank…

Orlando City reminded the world how big a signing Brazilian star Kaka earlier this month with a photo of Kaka mobbed by fans juxtaposed against Lampard.

NBA

Jeremy Lin says 'Linsanity' is over as he…

Jeremy Lin lit up the NBA two years ago with his play for the Knicks but he has no desire to recreate "Linsanity" in his new career with the Lakers.

NFL

2014 NFL Fantasy Football Top 100 overall player…

2014 NFL Fantasy Football Top 100 overall player rankings

U.S. Soccer

NYCFC announce signing of Frank Lampard

The tease of a big signing Thursday by new MLS side NYCFC ended up being one rumored for weeks. England midfielder Frank Lampard agreed to…

Tech

Forget Wi-Fi: Li-Fi could be the future

Li-Fi technology – developed by Mexican company Sisoft – is wireless internet connectivity using specialized LED light.

Tech

Weather app Climendo might be the most accurate…

The wait for a truly accurate weather forecast could finally be over thanks to a nifty new app called Climendo.

Tech

Napkin Table puts focus off the phone and…

Michael Jan, a design student at Tunghai University in Taiwan, has invented a serviette-picnic blanket hybrid called the Napkin Table.

Style

Essie's new Color Boutique

Essie launches high-tech kiosks at major airports and malls across the country.