VIDEO: Extremely ‘racist, sexist’ Mountain Dew ad pulled

What is the deal with inappropriate commercials lately?

Just last week Hyundai pulled an advertisement that poked fun at a man’s suicide attempt. In the ad a middle-aged man locks himself in his garage and turns on his Hyundai car engine in an attempt to gas himself.

But the attempt fails because, as the last seconds of the ad make clear, the car has a zero emission engine.

Today, PepsiCo pulled a Mountain Dew video that was criticized for being extremely racist.

The ad, which is one of a series from Odd Future leader Tyler, the Creator, shows a white woman who has been obviously assaulted. The woman, standing behind a glass, is asked to identify her assailant in a lineup. The culprit, though, is a goat who tries to dissuade her by whispering things such as “Ya better not snitch on a playa,” and “Snitches get stitches,” under his breath.

The rest of the men in the lineup are all black men. Dr. Boyce Watkins noted that they’re “not just regular black people, but the kind of ratchety negroes you might find in the middle of any hip-hop minstrel show. Apparently, this is the kind of ad you put out if you want to appeal to the black male demographic.”

In addition to the racist nature of the ad, it is also quite sexist. The advertisement clearly shows a woman as a victim of an assault. Instead of encouraging the woman to speak up against the man who hurt her, she is dissuaded by scare tactics. Even though it’s a farm animal telling her not to rat him out, it doesn’t make it any less offensive.

After high-profile assault cases like that of Steubvenville Ohio recently, it seems insensitive to deter women from identifying their assailants. The goat in the video says, “Keep your mouth shut … I’m going to get out of here and do you up.”

Who ever approved this ad?

“We understand how this video could be perceived by someone as offensive, and we apologize for those who were offended,” a Pepsi representative told Adweek.

The video has been removed from all Mountain Dew channels as well as Tyler, the Creator’s channels but can be found on YouTube.

Follow Mary Ann Georgantopoulos on Twitter @marygeorgant

 



News
Entertainment
Sports
Lifestyle
Local

MAP: New York City Street Closures August 22,…

The Percy Sutton Harlem 5K and NYC Family Health Walk-a-thon and Pakistan Day Parade and Fair will cause traffic delays and street closures in New York City this weekend. Plan…

International

U.N. nuclear inquiry on Iran seen making slow…

The U.N. nuclear watchdog appears to have made only limited progress so far in getting Iran to answer questions about its suspected atomic bomb research, diplomatic sources said on Friday,…

National

Violence-weary Missouri town sees second night of calm

By Nick Carey and Carey GillamFERGUSON Mo. (Reuters) - The violence-weary town of Ferguson, Missouri, saw a second straight evening of relative calm on Thursday…

National

Journalist James Foley's parents, after call with pope,…

The parents of James Foley, the American journalist killed by Islamic State militants in Iraq, on Friday called for prayer and support to free the remaining captives held by Islamic…

Television

Recap: 'The Knick,' Season 1, Episode 3, 'The…

The third episode of Steven Soderbergh's "The Knick" finds Dr. Thackery (Clive Owen) meeting an old flame and other characters embracing self-destruction.

Music

Webcast: Watch Polyphonic Spree live on Sunday Aug.…

Polyphonic Spree singer Tim DeLaughter sits with Metro Music Editor Pat Healy for a chat and then the big band performs live. It begins on Sunday at 9:30 pm

Movies

Matthew Weiner on directing 'Are You Here' and…

"Mad Men" creator Matthew Weiner discusses his movie "Are You Here," his history writing comedy and the tiny movie he directed in 1996 you can't see.

Movies

Michael Chiklis on his football past and 'When…

Michael Chiklis remembers playing football in high school and how that prepped him to play a coach in "When the Game Stands Tall."

NFL

Fantasy football draft guide: How to draft your…

Many are wondering if we’re entering a new age in fantasy football drafting — one where running backs take a backseat.

NFL

Jets vs. Giants: 3 Giants storylines to watch

The Giants have plenty to work on as they reach the dress rehearsal preseason game Friday night against the rival Jets.

NFL

Jets vs. Giants: 3 Jets storylines to watch

Metro looks at three Jets storylines to watch as they play the Giants Friday.

NFL

Giants expected to work Corey Washington into first-team…

The day of reckoning for the Giants' fringe players will fall upon them Friday night against the Jets.

Sex

Big weddings may lead to long-term happiness

Dreaming of a big wedding? A new study indicates that the longer your guest list, the happier you’ll be in the long run. l A…

Sex

Online dating for every generation

Frank Jackson and his mother Maggie are like lots of modern families: They have dinner together regularly, keep each other updated on their lives —…

Wellbeing

Going green could be the key to getting…

If we could just pursue the things that would actually make us happy, we could help the environment too, according to a New York researcher.…

Tech

Siren: A new dating app that puts women…

Online dating can be brutal, especially for single women. Noting that many women hate wading through inappropriate messages and photos, two tech entrepreneurs decided to…