Abercrombie & Fitch only wants skinny, beautiful customers

Abercrombie & Fitch Credit: Getty Images
Abercrombie & Fitch
Credit: Getty Images

It’s been a while since we last walked in to an Abercrombie & Fitch store but we’ll never forget the loud, blaring music and the extremely good-looking sales associates.

It turns out the trendy clothing line doesn’t want just its employees to be pretty, it wants the customers to be model-like as well.

The retailer doesn’t stock XL or XXL sizes in women’s clothing because they don’t want overweight women wearing the brand, according to Business Insider.

Many of Abercrombie & Fitch’s competitors such as American Eagle and H&M, stock larger sizes. American Eagles offers up to XXL for both men and women. The largest size Abercrombie carries is a size 10 for women. H&M carries pants up to size 16 and American Eagle up to size 18.

H&M recently featured a plus-sized model in its latest swimwear collection.

“It’s almost everything. That’s why we hire good-looking people in our stores. Because good-looking people attract other good-looking people, and we want to market to cool, good-looking people. We don’t market to anyone other than that,” Abercrombie & Fitch CEO Mike Jeffries said in a 2006 interview with Salon.

In the same interview Jeffries said he is fine with excluding some customers.

“In every school there are the cool and popular kids, and then there are the not-so-cool kids,” he said. “Candidly, we go after the cool kids. We go after the attractive All-American kid with the great attitude a lot of friends. A lot of people don’t belong [in our clothes], and they can’t belong. Are we exclusionary? Absolutely.”

It is likely the retailer stocks XL and XXL for men is to appeal to the manly athletes with larger, but fit, bodies, Robin Lewis, co-author of The New Rules of Retail and CEO of newsletter The Robin Report told Business Insider.

“Abercrombie is only interested in people with washboard stomachs who look like they’re about to jump on a surfboard,” Lewis said.

Follow Mary Ann Georgantopoulos on Twitter @marygeorgant 


News
Entertainment
Sports
Lifestyle
National

New statue of Penn State's Paterno set for…

By David DeKokHARRISBURG, Pennsylvania (Reuters) - Fundraising for a new statue depicting Joe Paterno "as the man he was and not Joe the football coach"…

Local

Future Boston Alliance invites you to #RidetheLine, support…

#RidetheLine aims to show the city, the nation, and the globe our creative impact as Boston citizens.

Local

(Update) Body of missing BU grad Eric Munsell…

The dead man pulled from the water at Boston's Long Wharf Wednesday afternoon was that of missing 24-year-old Boston University alumnus Eric Munsell, Boston Police said today.

National

On newly released tape, 'Squeaky' Fromme says was…

Manson Family member Squeaky Fromme told a mental health examiner in newly released interview the "X" she carved in her forehead was meant to separate her from "the system."

Music

Championship of Collegiate a Cappella: Students who are…

Tickets to this Saturday’s International Championship of Collegiate a Cappella reportedly sold out within 11 hours of going on sale.

Music

M.I.A. talks 'Matangi,' divinity, spontaneity and holograms

"There’s pressure for me to become a theatrical production like 'Glee,' or something" says M.I.A., "It’s like, 'the pressure’s on, bitches.'"

Movies

Tribeca: 'Goodbye to All That' star Paul Schneider…

Paul Schneider talks about his new film "Goodbye to All That," not acting too much and how he'd rather indulge in simple pleasures than play the scene.

The Word

Taylor Swift battles paparazzi daily at Tribeca penthouse

We're entranced by these photos of poor Taylor Swift leaving her Tribeca apartment.

NHL

NHL video highlights: Bruins edge Red Wings in…

NHL video highlights: Bruins edge Red Wings in overtime of Game 4

MLB

MLB video highlights: Yankees rout Red Sox, 14-5

Felix Doubront struggles for second time in five starts

NBA

Jason Collins named to Time's 100 Most Influential…

Jason Collins was named to the list after coming out as the first openly gay player to appear in an NBA game.

NFL

2014 NFL Mock Draft: Updated, new April 24…

2014 NFL Mock Draft: Updated, new April 24 version

Parenting

New study: Inside the wage gap between boys…

According to a new study, there's a wage gap between boys and girls, with boys earning more allowance for less chores.

Tech

From Apple TV to Fire TV, big changes…

Apple is set to launch a new generation of it's Apple TV, which grossed over $1 billion in 2013. But competition from Amazon and Google looms.

Style

Katy Perry releases a new Claire’s collection

Katy Perry expands her empire by releasing an accessories collection at Claire's.

Style

MAC & Proenza Schouler collection unveiled

MAC Cosmetics is releasing a new collection with Proenza Schouler.