‘Cronut’ frenzy creates black market for rare pastries

Screen shot 2013-06-03 at 3.18.27 PM

It is a strange fate that we should suffer so much fear and doubt over so small a thing. Such a little thing.

A little pastry with a funny name is causing an outsized frenzy on the island of Manhattan, where renowned chef Dominique Ansel is selling only 250 cronuts — half croissant, half doughnut — each day out of his SoHo bakery. The cronuts, which debuted May 10, became a sensation almost overnight, the latest must-have delicacy for the city’s elite.

But the only way to get a cronut is to wait in line, and as salivating customers began queuing at the crack of dawn — attempting to slip baristas $100 bills to expedite their order, and crying or flipping off the staff when the treats sold out — the prospect of waiting their turn swiftly lost its appeal for those who could afford to pay a premium for the $5 treat.

A black market in cronuts popped up on Craigslist as enterprising hustlers with a little time on their hands began offering to wait in line for cronuts (there’s a limit of six per order) and deliver them to people around the city at sky-high markups ranging from about $15 per cronut to a whopping $40 if you live in Brooklyn.

Ansel has trademarked the name and, despite the success of his creation, is reportedly refusing to raise the price or “sell out” by turning his bakery into a cronut-only operation.


News
Entertainment
Sports
Lifestyle
News

Boston Strong: One year on from Boston Marathon…

  For more than a century the Boston Marathon has been an even centred around sportsmanship, endurance and athleticism, but there's no denying the face…

Local

Hillary Clinton headed to Boston for women's leadership…

Former U.S. Senator and Secretary of State Hillary Clinton is set to visit Massachusetts Wednesday amid continuing speculation about making another bid for the presidency in 2016.

Local

Boston Marathon: Marathoners ready to run, honor victims

Scores of runners will cross the Boston Marathon starting line in Hopkinton Monday and embark on a 26.2-mile journey to Boston in honor of the victims.

Local

MIT student, Rhodes scholar, dies

Eliana Hechter, a student at MIT and Harvard, died, her family said. The announcement was posted on MIT's website.

Television

‘Mad Men’ recap: Season 7, Episode 2, ‘A…

Peggy and Lou are horrible, Bert's racist, Don is honest(ish) and Roger and Pete are frustrated. "A Day's Work" not quite worthy of "This Will Be Our Year."

Television

'Game of Thrones' recap: Season 4, Episode 3,…

The problem with the devil you know is that ignoring them doesn’t mean they simply lie in wait. It allows them time to do things…

Television

Discovery cancels 'Everest Jump Live' special in wake…

The Discovery Channel has indicated it will not be moving forward with "Everest Jump Live," a planned special about mountain climber Joby Ogwyn's effort to…

The Word

'X-Men' director Bryan Singer drama continues

  News broke late last week that "X-Men" and "The Usual Suspects" director Bryan Singer is being sued by a man who said Singer molested…

MLB

MLB video highlights: Red Sox walk off with…

Red Sox pick up first walk off win of 2014

MLB

Red Sox and Orioles meet Monday morning at…

Red Sox and Orioles meet Monday morning at 11 a.m.

NHL

NHL video highlights: Bruins smack down Red Wings…

NHL video highlights: Bruins smack down Red Wings in Game 2

MLB

MLB video highlights: Red Sox defeat Orioles, 4-2

Brock Holt the difference in the Red Sox' win

Travel

Packing: The one thing you need in your…

A new survey that looks at the travel habits of 50,000 people around the world has revealed that Western and Asian globetrotters have different priorities…

Home

Is your chair making it hard to talk?

Ever wished there was an office chair that could make impromptu meetings and discussions more private? The Cristiana Wing Chair is an asymmetrical armchair which…

Travel

Live large at these luxury hotels

From Thai boxing lessons and macabre Dracula tours to the Australian Outback, the Four Seasons hotel chain launched a series of new travel packages this…

Parenting

4 things that every summer camp should have

Alan Saltz, director of the 92nd street Y program lists things that every summer camp should have.