Child abuse billboard shows different message to kids, adults

April was Child Abuse Awareness Month and folks over in Spain created a very unique advertisement.

The billboard, created by an organization dedicated to aiding abused children shows a different message to children and to adults, even if both are looking at it at the same time.

The ad was created with the use of lenticular printing, which allows different images to be seen depending on the vantage point, according to Mashable.

Aid to Children and Adolescents at Risk, the organization behind the advertisement, wanted to get the message of speaking up to children, even if they saw the ad while accompanied by an adult of even their aggressor.

The way this billboard works is if that it is seen by a child under 1.3 meters, about 4 feet 3 inches, the message reads, “If somebody hurts you, phone us and we’ll help you.”

Average heights by age were used in creating the video, so children under the age of 10 can see this message.

For adults viewing the billboard from a higher vantage point, the message reads, “Sometimes child abuse is only visible to the child suffering it.”

Advertising agency Grey explain to Mashable that the idea behind the billboard is that abuse victims might see the message as their walking down the street with their abuses.

Follow Mayr Ann Georgantopoulos on Twitter @marygeorgant

 


News
Entertainment
Sports
Lifestyle
National

Cleavage complaint: Disneyland staffer orders curvy mom to…

A curvy mom-of-three says she filed a formal complaint after staff at Disneyland Resort in California ordered her to cover up her boobs. Melissa Behnken,…

International

Canadian charged in 'Heartbleed' attack on tax agency

OTTAWA (Reuters) - Canadian police have arrested a 19-year-old man and charged him in connection with exploiting the "Heartbleed" bug to steal taxpayer data from…

National

Every dog has his day in court, in…

(Reuters) - Call him juror K-9.A computer glitch is likely to blame for a summons that called a German Shepherd to report for jury duty,…

Breaking: Local

Judge rules Tsarnaev can view victim autopsy photos

Boston bombing suspect Dzhokhar Tsarnaev can view the autopsy photographs of the victims of the Boston Marathon bombing, a federal judge ruled Wednesday.

Television

‘Survivor: Cagayan’ recap: Episode 8

Sure, it's called Survivor. But this season should really be called 'The Tony Show.'

Television

Jim Rash talks 'The Writer's Room' and amazing…

For Jim Rash, as the fifth season of "Community" comes to a close, the second season of "The Writer's Room" begins.

Television

'Dexter' star Jennifer Carpenter moves into producing role

The actress who played the title character's sister in "Dexter" is teaming up with producer George Stelzner to adapt Erika Hayasaki's book "The Death Class:…

The Word

Wahlburgers announce North America domination

Tuesday was a huge day for Donnie Wahlberg.

NBA

Kris Humphries on free agency, future with Celtics:…

Kris Humphries on free agency, future with Celtics: 'I hope to be back'

NBA

Celtics turn attention to NBA Draft, improve lottery…

Celtics turn attention to NBA Draft, improve lottery odds with loss

NFL

2014 NFL Mock Draft: Updated, new April version

2014 NFL Mock Draft: Updated, new April version

MLB

MLB Power Rankings: A's are baseball's best, Brewers…

MLB Power Rankings: A's are baseball's best, Brewers and Braves right behind

Wellbeing

This Week in Health: chocolate may prevent obesity…

Can chocolate prevent obesity and diabetes? Location of study: U.S. Study subjects: Mice Results: The positive health benefits of chocolate have been studied increasingly more…

Wellbeing

This Week in Health News: breastfed infants trying…

Are breastfed infants trying to prevent mom from having another baby? Theory: The act of breastfeeding not only brings mom and baby closer together –…

Wellbeing

Unexplained infertility may be caused by lack of…

Researchers have identified a protein on the egg's surface that interacts with another protein on the surface of sperm, allowing the two cells to join.

Tech

5 surprising facts about Google Glass

Your sex life could get more interesting.