New advertisements beamed into your bones through train window

Credit: BBDO
Credit: BBDO

Pop-up adverts online may be annoying, but the marketing world has new trick that will be even harder to escape.

German advertisers at BBDO have been testing a system that transmits a message from the windows of trains into your ear, playing as a voice in your head. Using ‘bone conducting’ technology, the advert is activated when a commuter’s head touches the glass and enters their inner ear, playing only for them.

“Passengers were pleasantly surprised,” a spokesperson told Metro, following trials on public transport in North Germany with an advert for Sky media. “It can also be used for entertainment, weather updates and so on.”

Similar technology is used in the forthcoming Google Glass device, and the model could become common if successful.

“It’s at the trial phase and the public reaction will decide if this takes off,” Ian Barber of the Advertising Association told Metro. He added that “public space is the innovative sector” and near-field technology, facial recognition and augmented reality are all developing fast in the industry.

But reaction to the innovation has been mixed, with technology author Cory Doctorow describing it as “nightmarish,” while comments below the video included promises to smash the glass.

BBDO claim the prototype has been successful but are waiting on customers before announcing a roll-out date.


News
Entertainment
Sports
Lifestyle
National

Miley Cyrus hospitalized, cancels Kansas concert, condition unknown,…

Singer Miley Cyrus was hospitalized on Tuesday night after suffering what is believed to be 'a severe allergic reaction' to antibiotics medication. The 21-year-old Bangerz…

News

Explosions in new Boston Marathon bomb panic, 'twisted'…

A fresh Boston Marathon terror alert, which caused Bomb Squad officers to order an evacuation while two controlled explosions were carried out, was today being…

Local

Bomb squad detonates backpacks left at Marathon finish…

The Boston Marathon finish line has been evacuated and the Copley Square T station has been closed as police investigate a suspicious package, WBZ is reporting.

National

Reddit boosts news capabilities in social media turf…

By Jennifer SabaNEW YORK (Reuters) - Reddit, a website with a retro-'90s look and space-alien mascot that tracks everything from online news to celebrity Q&As,…

Entertainment

Miley Cyrus hospitalized, cancels Kansas concert, condition unknown,…

Singer Miley Cyrus was hospitalized on Tuesday night after suffering what is believed to be 'a severe allergic reaction' to antibiotics medication. The 21-year-old Bangerz…

Television

'Orphan Black's' Jordan Gavaris talks Felix's Season 2…

Jordan Gavaris plays heroically helpful foster sibling Felix to main clone Sarah on "Orphan Black." We talked to him about what’s ahead for him in…

Television

TV watch list, Tuesday, April 15: 'New Girl,'…

'New Girl' Nick and Jess are hiding their breakup from the other loft residents. And Winston passes the police academy exam! That guy needed some…

Television

'Orphan Black' is back with 'crazy clone shenanigans'

“Orphan Black” is the little show that could. It had a few things working against it: a sci-fi premise, attracting an audience who had never…

MLB

MLB video highlights: White Sox beat Red Sox…

Red Sox fall on walk-off error to White Sox

NBA

NBA Draft Lottery day is May 20: Celtics…

NBA Draft Lottery day is Tuesday, May 20: Celtics percentage odds for a top overall pick

MLB

Opinion: Major League Baseball replay system shouldn't be…

Opinion: Major League Baseball replay system shouldn't be dumped just yet

NHL

Bruins - Red Wings preview: David Krejci ready…

Bruins - Red Wings preview: David Krejci ready to erupt once again in playoffs

Home

Steal home decorating tips from Nattystyle blogger Natalie…

Despite the towering ceilings and enviable exposed brick, it’s easy to see how Natalie Decleve’s apartment could be considered a challenge. Perched above the streets…

Home

How to plant a garden in the city

Small on space but big on gardening? You can still have that welcoming oasis of fresh air with an urban garden. Peter Smith, owner of…

Style

Victoria's Secret Fashion Show moving to England

It will still broadcast on CBS this fall.

Tech

Google Glass finally goes on sale for regular…

The Google Glass finally went on sale for regular people. It only costs $1,500.