VIDEO: Boston ad agency has a beer vending machine that tweets

Employees can go down to visit Arnie, a beer dispensing machine at their headquarters in Boston. The machine is interactive, too, and tweets when lots of people are enjoying some suds during office hours, so others can join in.

While most offices in Boston may be lucky enough to have a vending machine that spews out the occasional bag of Cheetos, or possibly some stale trail mix, one agency is slugging back beers dispensed from a machine during work hours.

At Arnold Worldwide, at their headquarters here in Boston, there is a machine known around the office as “Arnie,” a dispensary that spits out bottles of brew at the touch of a computer screen.

Arnie was the brainchild of some of the company’s technologists as part of their annual “Make Project,” where the business encourages employees to come up with a creative idea.

According to their website, Arnold Worldwide funds the “Make Project” by setting aside $100,000  for employees to “manage less and make more.”

The “Make Project” is an initiative that spawned the creation of Arnie.

Anthony Stellato and a team of creative thinkers conjured up the beer-dispensing device–and needless to say it has been a hit around the office.

“In one day we went from six test users to over 400,” said Stellato, creative technologist at the R and D Lab at Arnold Worldwide.

Not only does Arnie dish out brews in a bottle whenever an employee feels like sipping some suds, he is also interactive.

According to Arnold Worldwide, Arnie is “able to recognize individual employees, chat with them, tweet and of course, vend them a beer.”

Stellato said Arnie serves as a social hub for employees, and sends out Tweets when lots of people gather to have an afternoon break, or late-day beer.

“I think it definitely helps. We are such a large company with different departments, people don’t get together to socialize, so it increases communication and creativity as well,” said Stellato.

If employees can’t decide, Arnie comes equipped with an onboard “ale-pedia” with employee ratings and descriptions of each beer.

Here is a complete list of the beer Arnie dispenses, which is all original brands brewed for the company.


OMG! Exercise can make skin (and butt) look…

A moderate exercise regime can turn back time and actually reverse the skin's aging process, according to new research. The study showed that a minimum…


Jews in eastern Ukraine ordered to register, Kerry…

Secretary of State John Kerry condemned reports that Jews in eastern Ukraine had been ordered to register with the authorities "or suffer the consequences."


Chelsea Clinton pregnant with first child

Chelsea Clinton is pregnant with her first child.


Divers struggle in search for South Korean ferry…

By Jungmin Jang and Narae KimMOKPO/JINDO, South Korea (Reuters) - Rescuers struggled with strong waves and murky waters on Thursday as they searched for hundreds…

The Word

Kate Middleton made fun of Prince William's bald…

Kate Middleton and Prince William are in Sydney, Australia, right now, and it sounds like that brash Aussie sense of humor might be rubbing off.

The Word

Is Tom Cruise dating Laura Prepon?

"Mission: Impossible" star Cruise is said to be dating Laura Prepon, star of "Orange is the New Black."


'Scandal' recap: Season 3, Episode 18, 'The Price…

Sally is Jesus, Olivia caused global warming, and Mellie's still drunk. Let's recap the Scandal finale. A church full of Washington insiders is about to…


Review: 'Transcendence' is not stupid but sometimes lacks…

The cyberthriller "Transcendence" explores artificial intelligence, nanotechnology and other ethical quandaries, but has too much ambition, if anything.


MLB video highlights: Red Sox score two in…

Lester shines in Red Sox win over White Sox


2014 Boston Marathon preview: Elite American, International runners…

2014 Boston Marathon: Elite American, International runners to watch


2014 NBA Finals odds: Ranking which playoff teams…

2014 NBA Finals odds: Ranking which playoff teams have the best shot at a championship. The Thunder, Clippers, Heat and Rockets lead the way.


2014 Patriots, full NFL schedule release date announced

2014 Patriots, full NFL schedule release date announced


Light-up nail art syncs with phone

This Japanese technology syncs light-up nail art with your phone.


Why is dance cardio taking off in NYC?

Instructors at some of the city's hottest classes explain why.


Earth Day travel in the Florida Keys

See why this eco-friendly destination deserves your attention.


Sorry, Facebook — FarmVille goes mobile with 'Country…

Zynga has released a version of the hit "FarmVille" tailored for smartphones and tablets in the hope of reaping a bumper crop of players.