MassNightly: Two bar-loving boys break down Boston-area nightlife
Boston nightlife lovers Andrew Melchiorri and Chris Haddad have a pretty sweet gig – constantly perusing bars for fun things to do.
In August, the childhood friends launched MassNightly, a mobile app that lets users search for events and special offers – like menu specials, music, trivia and karaoke – at bars and restaurants across the state.
“We bug the hell out of every bar in Massachusetts,” said Melchiorri as he sipped on a beer at The Point on Hanover Street. “We genuinely believe that hand to hand is the best way to promote the app.”
It is not uncommon for the 24-year-old to randomly approach customers there to promote the free app, often coaxing them with a grab bag of goodies, like scratch tickets.
“We’d be lying if we said we didn’t get shut down every now and then,” said Haddad, 22.
“Surprisingly, women tend to be nicer. Maybe they’re relieved that we’re promoting and app, and for once they’re not being hit on. ”
MassNightly has seen over 3,000 downloads since August, but the entrepreneurs said they hope to up that number by tapping into an obvious market – college students.
“A 20-year-old turns 21 really fast,” said Haddad. “It’s definitely on our agenda to reach students. Boston is a college town. Every corner you turn there’s something to do. You can’t go wrong.”
But the pair calls MassNightly’s statewide scope it’s selling point – nearly 300 bars and restaurants across Massachusetts post specials and events on the app.
MassNightly.com was launched in 2010, but according to Melchiorri, it got very little traction. “It’s crazy having the same product on a mobile phone,” he said. “Now people actually use it – it’s night and day. Everything is going mobile.”
Kevin Callahan, manager of The Point signed on to MassNightly shortly after its Aug. 13 launch. The 24-year-old barkeeper said he uses the app not only to share what’s going on at The Point, but also to find what’s brewing on his night off.
“When I’m out of town I’ll Google ‘good bar.’ You just have to use this app and you see exactly what’s going on. Karaoke, cheap beer, wings – boom.You know where your night’s going to be.”