VIDEO: Super Bowl ad by Menino’s coalition targets NRA comments

Amid the dozens of salacious and humorous advertisements hawking everything from soda to cars that aired during last night’s Super Bowl there was a somber and controversial ad that was brought to you in part by Mayor Thomas Menino.
A national coalition of mayors co-chaired by Menino that is pushing for stricter gun laws bought coveted air time during last night’s game to run an ad that takes aim at the National Rifle Association.
The spot was made to highlight contrasting statements made by NRA Executive Vice President Wayne LaPierre who on “Fox News Sunday” yesterday said that universal background checks on people buying guns wouldn’t work.
The ad features a 1999 clip of LaPierre testifying before Congress and saying that the NRA supported “No loopholes anywhere. For anyone.”
Menino’s group, Mayors Against Illegal Guns, has been pushing for certain bans and tighter control on guns, including background checks for anyone who buys a firearm.
“Background checks are the best way to stop dangerous people from getting their hands on guns – that is why they have overwhelming support from Americans and even gun owners,” Menino said in a statement. “The only people who don’t agree are the leaders of the National Rifle Association. We can’t let them get in the way of this sensible reform – and that’s why we’re demanding that Congress take action and pass a background check bill that will make our neighborhoods safer.”
Menino co-chairs the coalition of nearly 1,000 mayors with New York City Mayor Michael Bloomberg.
Last week Menino was joined by dozens of Massachusetts mayors who supported the call for gun law reform and also recorded a public service announcement on the issue that will air at a later time.

 

Commercial cost

Super Bowl ads are notoriously expensive because of the large television audience the event attracts. Some news agencies reported that the cost for a 30-second national spot this year was between $3 million and $4 million.
The coalition’s ad was scheduled to air in the Washington, D.C. market in the third quarter break coming out of halftime.
A spokeswoman for Menino said the coalition doesn’t confirm exact spending, but said the ad’s cost was six figures.

The ad

The Mayors Against Illegal Guns was was a 30-second spot.

  • It featured pictures of children and a soft, piano version of “America the Beautiful” playing in the background.
  • A clip of LaPierre testifying in 1999 shows him explaining that “We think it’s reasonable to provide mandatory, instant criminal background checks for every sale at every gun show. No loopholes anywhere. For anyone.”
  • The narrator sounded like a child and said “America can do this. For us.”

Michael Naughton



News
Entertainment
Sports
Lifestyle
National

Sprint and T-Mobile offer further price discounts

Sprint unveiled a plan on Thursday that gives subscribers access to unlimited data for $60 a month, the industry's cheapest unlimited data offering.

National

Hundreds pay it forward at Florida Starbucks in…

The spontaneous chain of kindness continued for about 11 hours, totaling 457 transactions by the time it ended.

National

Weather system east of Caribbean could turn into…

An area of low pressure located east of the Caribbean Sea has a 50 percent chance of becoming a tropical depression or storm in the next 48 hours, U.S. forecasters…

National

U.S. hospital to discharge doctor treated with experimental…

An American doctor who contracted Ebola treating victims of the deadly virus in Liberia has recovered and will be discharged on Thursday by the Atlanta hospital that treated him with…

Movies

Review: 'When the Game Stands Tall' is both…

The high school football saga "When the Game Stands Tall" fumbles around for a focus while Jim Caviezel offers the most low-key coach in history.

Movies

Girlfriend in a coma: Chloe Grace Moretz

Chloe Grace Moretz is the best cheerleader "If I Stay" could ask for. As the star of the film adaptation of the successful YA novel…

The Word

The Word: Summer lovin' for Zac Efron and…

Ah, the summer romance. So intense, so fleeting. With Labor Day fast approaching, it should come as little surprise that the incredibly surprising romance between…

The Word

The Word: The Zac Efron-Michelle Rodriguez summer fling…

  Ah, the summer romance. So intense, so fleeting. With Labor Day fast approaching, it should come as little surprise that the incredibly surprising romance…

NFL

Fantasy football draft guide: How to draft your…

Many are wondering if we’re entering a new age in fantasy football drafting — one where running backs take a backseat.

NFL

Jets vs. Giants: 3 Giants storylines to watch

The Giants have plenty to work on as they reach the dress rehearsal preseason game Friday night against the rival Jets.

NFL

Jets vs. Giants: 3 Jets storylines to watch

Metro looks at three Jets storylines to watch as they play the Giants Friday.

NFL

Giants expected to work Corey Washington into first-team…

The day of reckoning for the Giants' fringe players will fall upon them Friday night against the Jets.

Sex

Big weddings may lead to long-term happiness

Dreaming of a big wedding? A new study indicates that the longer your guest list, the happier you’ll be in the long run. l A…

Sex

Online dating for every generation

Frank Jackson and his mother Maggie are like lots of modern families: They have dinner together regularly, keep each other updated on their lives —…

Wellbeing

Going green could be the key to getting…

If we could just pursue the things that would actually make us happy, we could help the environment too, according to a New York researcher.…

Tech

Siren: A new dating app that puts women…

Online dating can be brutal, especially for single women. Noting that many women hate wading through inappropriate messages and photos, two tech entrepreneurs decided to…