Milk smashing YouTube prank hits area stores

milk smashing boston youtube
A scene from a milk-smashing video.
Credit: YouTube

Milk smashing — the latest YouTube craze — is causing a mess in some Bay State stores.

The prank involves young people walking down a grocery store aisle while holding gallons of milk. They then pretend to trip, hurling the gallons of milk into the air as they perform their phony fall and let the containers hit the ground and explode in front of an unsuspecting shopper. The whole thing plays out while another person captures it on video to be uploaded online.

It’s happened in at least a few Shaw’s stores in Massachusetts, according to a Shaw’s employee.

The employee, who did not want to give his name because he was not allowed to comment on the matter, said it happened at his Brockton store on Saturday. The police got involved and have identified the youths involved, the employee said, adding that the stunt is inconvenient for store workers.

“It is a pain because you got to take someone away from the job they’re doing and have them go clean up,” the employee said.

Messages left for Brockton police and a Shaw’s media contact were not returned.

According to The Enterprise, the prank has been pulled at Taunton stores as well. Both Brockton and Taunton police are investigating at least four incidents in recent weeks. 

Search for “milk smashing” on  YouTube and multiple videos with thousands and thousands of views show up.

“They think that it’s a harmless prank, but it can evolve into something more serious,” Taunton police Lt. Paul Roderick told The Enterprise.

The prank appears going international, with some videos showing the stunt being pulled in stores in the UK.

Follow Michael Naughton on Twitter @metrobosmike


News
Entertainment
Sports
Lifestyle
Local

Memorial held for Sean Collier, MIT police officer…

More than 1,600 people gathered at MIT on Friday for a memorial service for Sean Collier, the police officer shot to death a year ago in the aftermath of the…

National

Florida man charged with murdering son to play…

A Florida man annoyed that his 16-month-old crying son was preventing him from playing video games suffocated the toddler, police said on Friday.

International

Powerful 7.2 magnitude earthquake rattles Mexico

A powerful earthquake struck Mexico Friday, shaking buildings and sending people running into the street, although there were no reports of major damage.

News

OMG! Exercise can make skin (and butt) look…

A moderate exercise regime can turn back time and actually reverse the skin's aging process, according to new research. The study showed that a minimum…

Entertainment

Whoopi Goldberg makes her debut as marijuana columnist

"It helps my head stop hurting, and with glaucoma your eyes ache, and she takes the ache out. It's wonderful," she said.

The Word

Kate Middleton made fun of Prince William's bald…

Kate Middleton and Prince William are in Sydney, Australia, right now, and it sounds like that brash Aussie sense of humor might be rubbing off.

The Word

Is Tom Cruise dating Laura Prepon?

"Mission: Impossible" star Cruise is said to be dating Laura Prepon, star of "Orange is the New Black."

Television

'Scandal' recap: Season 3, Episode 18, 'The Price…

Sally is Jesus, Olivia caused global warming, and Mellie's still drunk. Let's recap the Scandal finale. A church full of Washington insiders is about to…

MLB

MLB video highlights: Red Sox score two in…

Lester shines in Red Sox win over White Sox

Sports

2014 Boston Marathon preview: Elite American, International runners…

2014 Boston Marathon: Elite American, International runners to watch

NBA

2014 NBA Finals odds: Ranking which playoff teams…

2014 NBA Finals odds: Ranking which playoff teams have the best shot at a championship. The Thunder, Clippers, Heat and Rockets lead the way.

NFL

2014 Patriots, full NFL schedule release date announced

2014 Patriots, full NFL schedule release date announced

Tech

VIDEO: 'Vein-scanning' may become the future of paying

Designed to make transactions quicker and easier, the technology works by scanning the unique vein patterns in each person's palm.

Tech

#FollowFriday: 10 of the smartest Twitter accounts

Spending lots of time on Twitter? You might as well learn something. Here are some of the smartest accounts to follow.

Style

Light-up nail art syncs with phone

This Japanese technology syncs light-up nail art with your phone.

Wellbeing

Why is dance cardio taking off in NYC?

Instructors at some of the city's hottest classes explain why.