Metro dominates as the most-read free newspaper in the Big Apple

METROreaders
Metro has reached an all-time record of 733,311 people over the age of 18 in the New York area. Credit: Cynthia M. Reed

 

Metro has gained nearly 100,000 daily readers in the last year as well as strengthened its grip as the most read free daily newspaper in New York, according to new figures that were just released.

The market research company Scarborough said Metro reached an all-time record of 733,311 people over the age of 18 in the New York area, a whooping 15 percent increase to the same period in 2012. Every week, Metro reaches over 1.5 million adults in New York in print and online – that’s 124,000 more than its competitor amNewYork.

“Thanks to our readers for making us the most popular free newspaper in New York”, Yggers Mortensen, Metro US Publisher and CEO said, “we continue to grow, innovate and find new ways to engage New Yorkers and deliver impact to advertisers both in print and online.”

Metro’s success can be attributed to 400 new newspaper boxes throughout the city as well as a concentrated focus on a re-launched website, metro.us, a redesign of the print edition and interactive features such as Blippar, a new augmented reality app.

The Scarborough data also shows that Metro has the highest proportion of adults between 18-49 years old, a demographic regarded as highly desirable by advertisers. In addition, the data says that 76 percent of readers are employed and that 1 in 10 are planning to buy a house or condo this year.

 

FUN FACTS ABOUT METRO READERS

 

1 in 5 plan to look for a new job this year

1 in 20 plan to get married this year.

25% belong to a gym/fitness club

67% own a smartphone

Your favorite beers are Corona, Bud Light and Heineken.

29% drank vodka in the past month, compared to 11%  which drank tequila.

39% attended a professional sports event in the last year

18% went to a Yankees game vs. 15% went to a Mets game

33%watched live theater in the past year

29% plan a trip outside of the United States this year

Metro readers spend $2,367 on vacation on average

45 percent visited a casino in the last year.

 

Source: Scarborough R1 2013

 


News
Entertainment
Sports
Lifestyle
National

Cleavage complaint: Disneyland staffer orders curvy mom to…

A curvy mom-of-three says she filed a formal complaint after staff at Disneyland Resort in California ordered her to cover up her boobs. Melissa Behnken,…

International

Canadian charged in 'Heartbleed' attack on tax agency

OTTAWA (Reuters) - Canadian police have arrested a 19-year-old man and charged him in connection with exploiting the "Heartbleed" bug to steal taxpayer data from…

National

Every dog has his day in court, in…

(Reuters) - Call him juror K-9.A computer glitch is likely to blame for a summons that called a German Shepherd to report for jury duty,…

Breaking: Local

Judge rules Tsarnaev can view victim autopsy photos

Boston bombing suspect Dzhokhar Tsarnaev can view the autopsy photographs of the victims of the Boston Marathon bombing, a federal judge ruled Wednesday.

Television

‘Survivor: Cagayan’ recap: Episode 8

Sure, it's called Survivor. But this season should really be called 'The Tony Show.'

Television

Jim Rash talks 'The Writer's Room' and amazing…

For Jim Rash, as the fifth season of "Community" comes to a close, the second season of "The Writer's Room" begins.

Television

'Dexter' star Jennifer Carpenter moves into producing role

The actress who played the title character's sister in "Dexter" is teaming up with producer George Stelzner to adapt Erika Hayasaki's book "The Death Class:…

The Word

Wahlburgers announce North America domination

Tuesday was a huge day for Donnie Wahlberg.

NBA

Kris Humphries on free agency, future with Celtics:…

Kris Humphries on free agency, future with Celtics: 'I hope to be back'

NBA

Celtics turn attention to NBA Draft, improve lottery…

Celtics turn attention to NBA Draft, improve lottery odds with loss

NFL

2014 NFL Mock Draft: Updated, new April version

2014 NFL Mock Draft: Updated, new April version

MLB

MLB Power Rankings: A's are baseball's best, Brewers…

MLB Power Rankings: A's are baseball's best, Brewers and Braves right behind

Wellbeing

This Week in Health: chocolate may prevent obesity…

Can chocolate prevent obesity and diabetes? Location of study: U.S. Study subjects: Mice Results: The positive health benefits of chocolate have been studied increasingly more…

Wellbeing

This Week in Health News: breastfed infants trying…

Are breastfed infants trying to prevent mom from having another baby? Theory: The act of breastfeeding not only brings mom and baby closer together –…

Wellbeing

Unexplained infertility may be caused by lack of…

Researchers have identified a protein on the egg's surface that interacts with another protein on the surface of sperm, allowing the two cells to join.

Tech

5 surprising facts about Google Glass

Your sex life could get more interesting.