City launches .nyc for local businesses

Credit: Metro File Photo
The new domain aims to help local businesses. Credit: Metro file photo

The city is making good on a promise that dates all the way back to City Council Speaker Christine Quinn’s 2009 State of the City speech: NYC-based businesses will soon be able to have .nyc websites.

The initiative, originally led by councilmember Gale Brewer and former Deputy Mayor Bob Lieberman, is aimed at helping local businesses.

“A local business won’t have to outbid a guy in Kansas to get Tony’s Pizza dot com,” Quinn said in 2009. “They’ll be able to get Tony’s Pizza dot NYC, a name associated with the greatest city — and home of the greatest pizza — in the world.”

A jubiliant Quinn repeated those words today, a little over four years from her first announcement.

“With a new top-level domain name, New York won’t just be the greatest city in the world — we’ll also be the greatest city on the Internet,” she said.

The city’s chief digital officer, Rachel Haot, said Tuesday that purchasing .nyc has been a goal of the mayor’s “from the start” and keeps the city “on track to becoming the world’s leading digital city.”

Officials anticipate that the sale of such web addresses will generate significant revenue for the city.

Advocacy for .nyc reportedly started as far back as 2001, with an Internet Empowerment Resolution urged City Hall to purchase .nyc as a top-level domain. The city apparently dismissed the idea in 2005, prompting organizers to create a state nonprofit called Connecting.nyc Inc.

The Internet Corporation for Assigned Names and Numbers first started exploring the expansion of generic top-level domains beyond .com, .net and .org in 2008, but a process for handling such an expansion was not established until 2011, and applications were only accepted starting in January 2012.

The city put in an application for .nyc with ICANN in 2012, becoming one of the first cities in the world to do so. The approval of the application was first announced on May 24 of this year.

Registration for .nyc addresses will open later this year. Registrants will need to prove primary residency in New York City with a physical address or a “bona fide presence” in the city, meaning they regularly conduct business and maintain an office or other facility in the city. Fees have yet to be determined.

There are already pre-registration resources available online for hopeful registrants who just can’t wait.

More information can be found at www.mydotnyc.com.

Follow Danielle Tcholakian on Twitter @danielleiat



News
Entertainment
Sports
Lifestyle
National

Mutant worms stay sober, even on alcohol

U.S. researchers have developed "mutant worms" that do not get drunk by alcohol, a breakthrough that could lead to new treatment for people trying to quit drinking

Local

K-9 nose helps capture $150K in cocaine at…

A furry, four-legged security agent helped authorities stop an illegal cocaine shipment from sneaking past JFK customs.

National

Minnesota man asked to leave Southwest flight after…

A man and his two sons were asked to leave a Southwest Airlines flight after the man sent a tweet complaining about being treated rudely by a gate agent.

National

Man sues hospital after surprise penis amputation

An Alabama man who went in to a hospital last month for a circumcision awoke after surgery to find his penis had been amputated, his lawyer said on Thursday.

Movies

Review: Brett Ratner's big 'Hercules' movie is small…

The latest "Hercules," starring Dwayne Johnson as the half-god beefcake of Greek myth, strips its hero and tale of most of its fantastical elements.

Arts

Scientists recreate world's smallest Monet copy

Scientists have reproduced a famous Impressionist painting using nano-printing, to create what has been described as the world's smallest work of art. Reworked at the…

Television

Jerry Seinfeld is ambidextrous, and other Reddit AMA…

See some of the weirder highlights of Jerry Seinfeld's recent Reddit AMA.

Going Out

Grab a pedestrian and start dancing at What…

As a New Yorker, I’ve mastered the art of focusing my gaze straight ahead. Though it occasionally piques my interest, the absurdities that play out…

U.S. Soccer

Orlando City takes shot at NYCFC over Frank…

Orlando City reminded the world how big a signing Brazilian star Kaka earlier this month with a photo of Kaka mobbed by fans juxtaposed against Lampard.

NBA

Jeremy Lin says 'Linsanity' is over as he…

Jeremy Lin lit up the NBA two years ago with his play for the Knicks but he has no desire to recreate "Linsanity" in his new career with the Lakers.

NFL

2014 NFL Fantasy Football Top 100 overall player…

2014 NFL Fantasy Football Top 100 overall player rankings

U.S. Soccer

NYCFC announce signing of Frank Lampard

The tease of a big signing Thursday by new MLS side NYCFC ended up being one rumored for weeks. England midfielder Frank Lampard agreed to…

Tech

Forget Wi-Fi: Li-Fi could be the future

Li-Fi technology – developed by Mexican company Sisoft – is wireless internet connectivity using specialized LED light.

Tech

Weather app Climendo might be the most accurate…

The wait for a truly accurate weather forecast could finally be over thanks to a nifty new app called Climendo.

Tech

Napkin Table puts focus off the phone and…

Michael Jan, a design student at Tunghai University in Taiwan, has invented a serviette-picnic blanket hybrid called the Napkin Table.

Style

Essie's new Color Boutique

Essie launches high-tech kiosks at major airports and malls across the country.