Boston Bikes hopes new Urban Cycling Guide will cut crash injury rate by half

Cyclists near Boston University / Commonwealth Ave. Photo Credit: ERIN BALDASSARI/BOSTON METRO.
Cyclists near Boston University / Commonwealth Ave. Photo Credit: ERIN BALDASSARI/BOSTON METRO.

More than 30 college, university, and bicycle advocacy groups have joined together with Mayor Thomas M. Menino’s Boston Bikes program to release the Urban Cycling Guide. The goal of the campaign, keeping cyclists safe, is part of the Mayor’s commitment to reducing the city’s crash injury rate by 50 percent by 2020.

“The Urban Cycling Guide is the latest step forward as we work to make Boston a world-class cycling city,” Menino said in a statement. “We want to encourage as many people as possible to safely bike through our City and enjoy all Boston has to offer.”

City officials said the Urban Cycling Guide stresses four key messages for urban cyclists:

1. Beware of doors
2. Follow the rules and yield to pedestrians
3. Avoid large vehicle blind spots
4. Use helmets and lights at night

The message points were carefully determined based on the findings from the 2013 Cyclist Crash Report, which looked at more than 1,500 cyclists crashes in Boston since 2009.

“It became apparent that if we can educate cyclists these four message points, we can dramatically reduce the crash rate,” said Nicole Freedman, Director of Boston Bikes.

Boston Bikes and campaign partners plan to reach more than 100,000 cyclists through a coordinated social media effort and a grassroots effort that includes fliering nearly 20,000 bicycles in Boston.

Cyclists are also invited to “Test their Bike-Q” by going to the Boston Bikes program website  and taking an online quiz, which reinforces the four message points. Participants can earn free safety gear, including bike lights, bike maps, and coupons for a discounted helmet.

Officials today said promoting bike safety and ridership also supports Menino’s sustainability initiative Greenovate Boston, which encourages residents to bike, walk and use public transit more to help reduce the city’s greenhouse gas emissions.

Follow Morgan Rousseau on Twitter: @MetroMorgan
Follow Metro Boston on Twitter: @MetroBOS



News
Entertainment
Sports
Lifestyle
Local

Federal mediator joins Met Opera labor talks as…

Unions representing the orchestra and chorus of the Met Opera agreed to have a federal mediator join labor talks on Thursday as a threatened lockout loomed.

Local

Winning $7 million New York lottery ticket sold…

The only $7 million winning New York Lottery ticket for Monday's Cash4Life drawing was sold at a Queens 7-Eleven, officials said on Tuesday.

Local

Brooklyn man charged in roommate's stabbing death

A Brooklyn man accused of violently stabbing his roommate to death on Monday is in police custody and faces murder charges.

International

Dinosaurs could have survived asteroid strike

It turns out there is a good and a bad time for the planet to be hit by a meteor, and dinosaurs were just unlucky.…

Movies

Review: 'Guardians of the Galaxy' is a refreshingly…

Marvel is sitting so high on a cash mountain that it's now thrown $170 million at the relatively obscure and very silly title "Guardians of the Galaxy."

Movies

Review: 'Get on Up' is a war between…

James Brown finally gets his own boring biopic with "Get on Up," but the Godfather of Soul puts up a good fight against the usual cliches.

Movies

Review: 'Child of God' finds director James Franco…

James Franco's 11th directed feature is a noble but sloppy adaptation of Cormac McCarthy's "Child of God," about a feral mountain man (Scott Haze).

Movies

Review: Alex Gibney's Fela Kuti doc 'Finding Fela'…

Prolific documentarian Alex Gibney takes on Afrobeat god Fela Kuti in "Finding Fela," but fails to capture his unique essence.

MLB

Yankees land Stephen Drew, Martin Prado at trade…

Yankees land Stephen Drew, Martin Prado at trade deadline

College

Playing the Field: Valentine's Day coupling edition

  It’s Valentine’s Day, a day created by Hallmark to make couples spend loads and loads of money on candy, flowers and gourmet dinners. Or…

MLB

Angelo Cataldi: Ryan Howard deserves better from Phillies

Just last week, Ryan Howard endured the embarrassment of a benching that was inevitable, and yet still shocking.

NFL

Larry Donnell has inside track in Giants tight…

Little-known Larry Donnell of Grambling State currently has the inside track, as the second-year player has received the bulk of the first-team reps.

Career

What do you wear to a career fair?…

Getting that gig starts with presenting the most polished and memorable version of yourself, so refer to our expert fashion advice.

Style

Editors pick: Margiela's finger armor ring

These cool rings from Maison Martin Margiela are designed to overlap over the finger, covering each joint like armor.

Style

Givenchy champions diversity

Riccardo Tisci's uses a variety of ethnically diverse ladies for his spring campaign including Erykah Badu.

Wellbeing

Don't settle for the hotel fitness center with…

Travelers who want to skip the hotel fitness center in favor of local gyms that may offer better equipment, classes and amenities can turn to…