Boston Bikes hopes new Urban Cycling Guide will cut crash injury rate by half

Cyclists near Boston University / Commonwealth Ave. Photo Credit: ERIN BALDASSARI/BOSTON METRO.
Cyclists near Boston University / Commonwealth Ave. Photo Credit: ERIN BALDASSARI/BOSTON METRO.

More than 30 college, university, and bicycle advocacy groups have joined together with Mayor Thomas M. Menino’s Boston Bikes program to release the Urban Cycling Guide. The goal of the campaign, keeping cyclists safe, is part of the Mayor’s commitment to reducing the city’s crash injury rate by 50 percent by 2020.

“The Urban Cycling Guide is the latest step forward as we work to make Boston a world-class cycling city,” Menino said in a statement. “We want to encourage as many people as possible to safely bike through our City and enjoy all Boston has to offer.”

City officials said the Urban Cycling Guide stresses four key messages for urban cyclists:

1. Beware of doors
2. Follow the rules and yield to pedestrians
3. Avoid large vehicle blind spots
4. Use helmets and lights at night

The message points were carefully determined based on the findings from the 2013 Cyclist Crash Report, which looked at more than 1,500 cyclists crashes in Boston since 2009.

“It became apparent that if we can educate cyclists these four message points, we can dramatically reduce the crash rate,” said Nicole Freedman, Director of Boston Bikes.

Boston Bikes and campaign partners plan to reach more than 100,000 cyclists through a coordinated social media effort and a grassroots effort that includes fliering nearly 20,000 bicycles in Boston.

Cyclists are also invited to “Test their Bike-Q” by going to the Boston Bikes program website  and taking an online quiz, which reinforces the four message points. Participants can earn free safety gear, including bike lights, bike maps, and coupons for a discounted helmet.

Officials today said promoting bike safety and ridership also supports Menino’s sustainability initiative Greenovate Boston, which encourages residents to bike, walk and use public transit more to help reduce the city’s greenhouse gas emissions.

Follow Morgan Rousseau on Twitter: @MetroMorgan
Follow Metro Boston on Twitter: @MetroBOS



News
Entertainment
Sports
Lifestyle
National

Sister of accused Boston Marathon bombers arrested for…

The sister of the accused Boston Marathon bombers was arrested in New York City for threatening a woman over the phone, saying she could "put a bomb on you," police…

Local

Mayor announces public housing improvements

Mayor Bill de Blasio spoke at the Lincoln Houses in East Harlem on Wednesday, calling for the scaffolding to come down at NYCHA complexes across…

National

Peter Theo Curtis: American released by Syrian militants…

An American writer freed this week from two years in the captivity of insurgents in Syria spoke briefly outside his family's Cambridge home Wednesday of…

Local

Bratton defends 'broken windows' work as NYPD support…

Sixty percent of those polled said they support the "broken windows" theory approach popularized by Commissioner Bratton since his first term in the 1990s.

Television

'So You Think You Can Dance' recap: Season…

Season 11’s top four dancers gave their final performances before America’s Favorite Dancers are announced next week.

Going Out

Labor Day in NYC: Make the last weekend…

Soon, it’ll be time for wool accessories and knee-high boots. Even the Pumpkin Spice Latte has already arrived — but we still have one last…

Going Out

Things to do this week in NYC, Aug.…

MUSIC The Electric Zoo Festival Aug. 29-31, 1 p.m. Randall’s Island Park $99-$369, www.electriczoofestival.com The electronic music celebration returns for a fifth year, with 150,000 attendees…

Going Out

5 things to do this weekend in NYC

The Electric Zoo Festival Aug. 29-31, 1 p.m. Randall’s Island Park $99-$369, www.electriczoofestival.com The electronic music celebration returns for a fifth year, with 150,000 attendees expected. David Guetta,…

NFL

Mario Manningham on the bubble as Giants play…

Former Super Bowl hero Mario Manningham hopes his second go-around with Big Blue doesn’t end with Saturday’s final cut day.

NFL

Source: Stephen Hill 'faces a battle' to make…

A team source says Stephen Hill, who has battled injuries and poor performances during his first two years, is no lock to make the Jets’ final roster.

Sports

Serena Williams leaving legacy of talented American women…

It seems only a matter of when, not if, Serena Williams will win her 18th career grand slam championship.

College

When are 2014 college football playoffs? (Schedule, date,…

When and where are 2014 college football playoffs? A look at the schedule, date, TV, time for the semi-finals at championship game.

Food

Recipe: Samuel Adams beer-marinated grilled shrimp

Summer calls for two things: a cold beer and light food. Sam Adams' Latitude 48 IPA fairly bursts with citrus notes, making it an ideal marinade…

Wellbeing

4 healthy ingredient swaps to make your meals…

When it comes to eating well, everyone knows they could be doing better. But cooking in an apartment on a busy schedule is a recipe…

Wellbeing

Heart trumps brain when it comes to movies…

When you need a good cry, do you reach for the movie that’s “based on a true story”? Science says you’re giving your brain far…

Sex

The 10 types of people you meet online

Does it ever seem like online dating profiles tend to get a little repetitive? It turns out you are not the only one to have…