Folding sunglasses company gets FIFA’s prized World Cup contract

Daniel Fine, 20, CEO of GlassU, center, Yuval Yarden, 20, Director of Operations, center left, Shira Scott, 21, Marketing Coordinator, center right, Corey Fader, 18, Designer, far right, and Andrew Rosenstein, 15, intern, pose with their foldable sunglasses. Credit: Charles Mostoller
Daniel Fine, 20, CEO of GlassU, center, Yuval Yarden, 20, director of operations, center left, Shira Scott, 21, marketing coordinator, center right, Corey Fader, 18, designer, far right, and Andrew Rosenstein, 15, intern, pose with their foldable sunglasses. Credit: Charles Mostoller

Funky folding sunglasses created by a company started by a Penn student will soon be rocking the craniums of soccer fans from Philly to Belo Horizonte, Brazil.

On Tuesday, Glass-U is officially announcing that they were chosen by FIFA to supply their unique folding sunglasses for the 2014 World Cup in Brazil as the tournament’s official, World Cup logo-bearing sunglasses.

“FIFA’s likely the greatest opportunity that we can have given the scale of the event,” said Daniel Fine, 20, an undergraduate at Wharton and the founder of Glass-U, a five-employee company whose spectacular shades are manufactured in China.

Glass-U sunglasses will be sold with the official logo of the FIFA World Cup. The 2014 World Cup tournament will run June 12 to July 13 in Belo Horizonte, Brazil.

“We’re thrilled about the opportunity to cross the border. It’s a big way to increase our presence globally and domestically,” Fine said.

Started in 2012, Glass-U provides foldable sunglasses, with printed logos, to hundreds of universities, fraternities and sororities across the nation, including music festivals such as Lollapalooza and South by Southwest.

“They love the product because of the quality of materials and the ease factor — they can put it in any pocket or bag,” Fine said.

The idea for Glass-U came when Fine was designing apparel for sale to help raise funds on behalf of his brother, who has Type 1 diabetes. Together, they’ve raised about $1.6 million for diabetes research, Fine said.


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