Microsoft’s new phones off to a favorable start

Microsoft Corp.’s last-ditch attempt to make an impact on the fast-growing market for multi-featured smartphones won favorable early reviews yesterday, but success will hinge on how well the phones are marketed against Apple Inc. and Google Inc., analysts said.

The world’s largest software company said it would spend more than $100 million on marketing the phones, along with handset makers and network carriers, including heavy television advertising in the holiday shopping season, as it tries to vault back into the mobile market, which many see as the key to the future of computing.

The lineup of nine new phones from Samsung, LG, HTC and Dell will start to appear in stores later this month in Europe, and in November in the United States on AT&T’s network.

The handsets are much closer in look and feel to Apple’s iPhone, with colorful touch-screens and “live tiles” for easy access to e-mail, the Web, music and, exclusively, games on the Xbox system.

“This is Microsoft’s last chance to be a major player in the smartphone market,” said analyst Jack Gold of J.Gold Associates. “Microsoft will be required to undertake a massive consumer-education campaign if it wants to stand a chance of differentiating itself from iPhone and Android, which have far greater market presence.”


News
Entertainment
Sports
Lifestyle
International

Canadian charged in 'Heartbleed' attack on tax agency

OTTAWA (Reuters) - Canadian police have arrested a 19-year-old man and charged him in connection with exploiting the "Heartbleed" bug to steal taxpayer data from…

National

Every dog has his day in court, in…

(Reuters) - Call him juror K-9.A computer glitch is likely to blame for a summons that called a German Shepherd to report for jury duty,…

Breaking: Local

Judge rules Tsarnaev can view victim autopsy photos

Boston bombing suspect Dzhokhar Tsarnaev can view the autopsy photographs of the victims of the Boston Marathon bombing, a federal judge ruled Wednesday.

Local

Police warn of attempted assault on woman near…

Police in Cambridge issued an alert after a woman said she was the victim of an attempted sexual assault after leaving Porter Square early Wednesday.…

Television

‘Survivor: Cagayan’ recap: Episode 8

Sure, it's called Survivor. But this season should really be called 'The Tony Show.'

Television

Jim Rash talks 'The Writer's Room' and amazing…

For Jim Rash, as the fifth season of "Community" comes to a close, the second season of "The Writer's Room" begins.

Television

'Dexter' star Jennifer Carpenter moves into producing role

The actress who played the title character's sister in "Dexter" is teaming up with producer George Stelzner to adapt Erika Hayasaki's book "The Death Class:…

The Word

Wahlburgers announce North America domination

Tuesday was a huge day for Donnie Wahlberg.

NFL

2014 NFL Mock Draft: Updated, new April version

2014 NFL Mock Draft: Updated, new April version

MLB

MLB Power Rankings: A's are baseball's best, Brewers…

MLB Power Rankings: A's are baseball's best, Brewers and Braves right behind

MLB

Injury bug tearing holes in Red Sox

Red Sox fans will recall that last year the bullpen was decimated by injuries. From Franklin Morales to Andrew Miller, from Craig Breslow to Andrew…

MLB

MLB video highlights: White Sox beat Red Sox…

Red Sox fall on walk-off error to White Sox

Wellbeing

This Week in Health: chocolate may prevent obesity…

Can chocolate prevent obesity and diabetes? Location of study: U.S. Study subjects: Mice Results: The positive health benefits of chocolate have been studied increasingly more…

Wellbeing

This Week in Health News: breastfed infants trying…

Are breastfed infants trying to prevent mom from having another baby? Theory: The act of breastfeeding not only brings mom and baby closer together –…

Wellbeing

Unexplained infertility may be caused by lack of…

Researchers have identified a protein on the egg's surface that interacts with another protein on the surface of sperm, allowing the two cells to join.

Tech

5 surprising facts about Google Glass

Your sex life could get more interesting.