Boston

PHOTOS: Inside the exclusive USA House in London

USA House at London's Royal College of Art

Away from the hustle and bustle of Olympic Village in East London, U.S. athletes can quietly and privately retreat to USA House.

The USOC staked its claim to an area of London’s Royal College of Art across from Hyde Park back in April of 2011. The state-of-the-art facility serves as a more secluded area for athletes and their families — and for VIP ticket holders and donors.

Decorated with sponsor-themed lounges, USA House is equipped with a gourmet cafeteria, several bars, meeting rooms, a team shop — and plenty of tight security.

It may be the USA House, but it’s definitely not open to all citizens of the USA. USOC officials say the decision to keep the facility private came after athletes wanted it that way.

“It did come from the request of our athletes many games ago, who wanted an additional area of refuge,” USOC director of marketing and event services Lisa Reliford told Metro during a closely watched media tour. “They’re in the village, they don’t get to see their parents a lot during that time. The minute they get out of the village, everybody wants to be around them and to get their autographs, so this is an area where they can just come and decompress.”

USA House features bits of history, like Olympic torches from past games. A giant American flag hanging in the lobby was made after more than 29,000 Americans donated $12 each to purchase a stitch. It was flown to London with Team USA.  

USOC officials say that when  athletes come to USA House in the evening, they often conduct a ceremony called the “order of Ecos,” where medal-winning athletes will present their coaches with a medal in a show of gratitude.

“The whole house just chants ‘USA,’ and it’s so exciting,” Reliford said.

Here’s a look inside USA House that you might not otherwise get — unless you become an Olympian or are willing to shell out some big bucks.

The Budweiser deck — appropriately, a bar.

Athletes and their families can indulge in gourmet treats in the USA House’s dining center.



(Photo by Getty Images)

All-you-can-eat yogurt is one treat.

Help yourself to a Coke float.

This bike was designed by U.S. triathlon Olympian Hunter Kemper

This is the flag made up of stitches that were sponsored by more than 29,000 Americans.

You, too, can dress like an Olympian. All merchandise here is priced in dollars — not pounds!


USA House’s lobby boasts historic displays.

And they’re already prepping for 2016.


News
Entertainment
Sports
Lifestyle
Local

Read Somerville Mayor Curtatone's angered letter about homophobic…

Somerville Mayor Joseph Curtatone is publicly scolding the persons who used homophobic slurs to describe the city's first openly gay alderman.

International

Bahrain blogger escapes to Britain

A Bahrain blogger and human rights activist said he had been granted asylum in Britain after being in hiding for two years

National

Vermont set to become third U.S. state to…

Vermont is poised to become the third U.S. state to allow doctor-assisted suicide, after its legislature passed a bill allowing physicians to prescribe lethal drugs…

Breaking: National

UPDATE: Abortion doc Kermit Gosnell avoids death penalty

UPDATE 4:45 p.m. Dr. Kermit Gosnell, the Philadelphia abortion doctor who yesterday was found guilty on three murder charges, agreed today to waive all appeals…

Entertainment

Holly Madison's fiance is in deep, deep trouble

Holly Madison's fiance and father to her infant daughter, Rainbow, is facing more than 13 years in prison for bribery, embezzlement, conspiracy and conflict of…

Entertainment

The Word: Vin Diesel thinks Facebook owes him

Vin Diesel has a bone to pick with Facebook. The "Fast & Furious 6" star is taking credit for making celebrity pages popular on the…

Entertainment

Gotye pays royalties to a dead guy for…

Gotye could have just pillaged a riff from Luiz Bonfa and not many people would have been the wiser.

Entertainment

PHOTOS: Angelina Jolie and Brad Pitt side-by-side through…

Angelina Jolie recently made the announcement that she has had a double mastectomy to reduce her chances of getting breast cancer, and says she hopes…

NHL

Bruins suddenly carrying 2011-like momentum?

Boston Bruins suddenly carrying 2011-like momentum?

NHL

Playing the Field: Maple Leafs fans elected to…

Toronto Maple Leafs fans elected to not riot despite promise

NHL

VIDEO: Maple Leafs fans watch in agony as…

VIDEO: Maple Leafs fans watch in agony as Bruins tie Game 7

NHL

Bruins' Game 7 comeback one for the ages

Boston Bruins' Game 7 comeback one for the ages

Style

Trend of the week: Leopard spots that pop

Leopard print are everywhere now from dresses to sneakers, we round up a few of our favorites.

Lifestyle

Cost to be big factor in 'talking' cars…

Cars that are 'talking' to each other to avoid crashes, will save lives but the cost of the systems will determine consumers' acceptance of such technology.

International

Yahoo to ramp up marketing to woo younger…

Yahoo Inc. plans to ramp up marketing efforts as it seeks to break its reliance on an "aging demographic" and become more relevant among young adults.

Wellbeing

Should you get a preventative mastectomy like Angelina…

The actress and director's decision may have you questioning what to do. We break down the options.