Google Now comes to iPhone, challenging Apple’s Siri

Google apps are shown on an Apple iphone 5 in this photo illustration in Encinitas, California, April 16, 2013. REUTERS/Mike Blake
Google apps are shown on an Apple iphone 5 in this photo illustration in Encinitas, California, April 16, 2013. REUTERS/Mike Blake

Google Inc is bringing its Google Now technology to the iPhone, where it will compete head-on with Apple Inc’s Siri to serve as the primary service that smartphone users rely on to get everything from weather updates to traffic forecasts.

Google Now, which made its debut last year on mobile devices powered by Google’s Android operating system, will be available as a feature in the new version of the Google Search app for iPhones and iPads starting on Monday.

Personal assistant technology such as Apple’s Siri, Google Now and products created by various start-up companies aspire to play what could become a critical role on smartphones by helping users with daily chores such as looking up information on the Web, handling calendar appointments and managing travel plans.

Some analysts believe Apple’s Siri, which comes pre-loaded on iPhones and iPads, represents a growing threat to Google, the world’s No. 1 search engine. The information that Siri provides on common topics such as sports scores and nearby restaurants reduces the need to visit Google’s search engine, the analysts say.

Johanna Wright, Google’s vice president of Search and Assist for Mobile, described Google Now as the next phase in the evolution of search, in which answers are served up without a user needing to type in a query.

The technology taps into Google’s various online services, from Web search to personal Gmail email and Google Calendar entries, to deliver relevant information throughout the day in pop-up windows that Google refers to as “cards.” By accessing an email with a flight itinerary, for example, Google Now can automatically remind a traveler about an upcoming trip and suggest the best time to leave for the airport based on current traffic conditions.

Unlike the Android version of Google Now, in which users can swipe the phone’s homescreen to quickly access the pop-up cards, the version for Apple’s iOS will only display these cards when a user has opened the Google Search app.

The smartphone has emerged as a key battleground between Google and Apple as consumers increasingly access the Web with mobile devices instead of personal computers.

In September, Apple replaced the Google Maps app that once came pre-loaded on iPhones with a new maps app that Apple created in-house. The Apple maps service contained embarrassing errors, drawing fierce criticism from consumers and reviewers and forcing Apple Chief Executive Tim Cook to offer a public apology.

 


News
Entertainment
Sports
Lifestyle
News

Boston Strong: One year on from Boston Marathon…

  For more than a century the Boston Marathon has been an even centred around sportsmanship, endurance and athleticism, but there's no denying the face…

Local

Hillary Clinton headed to Boston for women's leadership…

Former U.S. Senator and Secretary of State Hillary Clinton is set to visit Massachusetts Wednesday amid continuing speculation about making another bid for the presidency in 2016.

Local

Boston Marathon: Marathoners ready to run, honor victims

Scores of runners will cross the Boston Marathon starting line in Hopkinton Monday and embark on a 26.2-mile journey to Boston in honor of the victims.

Local

MIT student, Rhodes scholar, dies

Eliana Hechter, a student at MIT and Harvard, died, her family said. The announcement was posted on MIT's website.

Television

‘Mad Men’ recap: Season 7, Episode 2, ‘A…

Peggy and Lou are horrible, Bert's racist, Don is honest(ish) and Roger and Pete are frustrated. "A Day's Work" not quite worthy of "This Will Be Our Year."

Television

'Game of Thrones' recap: Season 4, Episode 3,…

The problem with the devil you know is that ignoring them doesn’t mean they simply lie in wait. It allows them time to do things…

Television

Discovery cancels 'Everest Jump Live' special in wake…

The Discovery Channel has indicated it will not be moving forward with "Everest Jump Live," a planned special about mountain climber Joby Ogwyn's effort to…

The Word

'X-Men' director Bryan Singer drama continues

  News broke late last week that "X-Men" and "The Usual Suspects" director Bryan Singer is being sued by a man who said Singer molested…

MLB

MLB video highlights: Red Sox walk off with…

Red Sox pick up first walk off win of 2014

MLB

Red Sox and Orioles meet Monday morning at…

Red Sox and Orioles meet Monday morning at 11 a.m.

NHL

NHL video highlights: Bruins smack down Red Wings…

NHL video highlights: Bruins smack down Red Wings in Game 2

MLB

MLB video highlights: Red Sox defeat Orioles, 4-2

Brock Holt the difference in the Red Sox' win

Travel

Packing: The one thing you need in your…

A new survey that looks at the travel habits of 50,000 people around the world has revealed that Western and Asian globetrotters have different priorities…

Home

Is your chair making it hard to talk?

Ever wished there was an office chair that could make impromptu meetings and discussions more private? The Cristiana Wing Chair is an asymmetrical armchair which…

Travel

Live large at these luxury hotels

From Thai boxing lessons and macabre Dracula tours to the Australian Outback, the Four Seasons hotel chain launched a series of new travel packages this…

Parenting

4 things that every summer camp should have

Alan Saltz, director of the 92nd street Y program lists things that every summer camp should have.