Google Now comes to iPhone, challenging Apple’s Siri

Google apps are shown on an Apple iphone 5 in this photo illustration in Encinitas, California, April 16, 2013. REUTERS/Mike Blake
Google apps are shown on an Apple iphone 5 in this photo illustration in Encinitas, California, April 16, 2013. REUTERS/Mike Blake

Google Inc is bringing its Google Now technology to the iPhone, where it will compete head-on with Apple Inc’s Siri to serve as the primary service that smartphone users rely on to get everything from weather updates to traffic forecasts.

Google Now, which made its debut last year on mobile devices powered by Google’s Android operating system, will be available as a feature in the new version of the Google Search app for iPhones and iPads starting on Monday.

Personal assistant technology such as Apple’s Siri, Google Now and products created by various start-up companies aspire to play what could become a critical role on smartphones by helping users with daily chores such as looking up information on the Web, handling calendar appointments and managing travel plans.

Some analysts believe Apple’s Siri, which comes pre-loaded on iPhones and iPads, represents a growing threat to Google, the world’s No. 1 search engine. The information that Siri provides on common topics such as sports scores and nearby restaurants reduces the need to visit Google’s search engine, the analysts say.

Johanna Wright, Google’s vice president of Search and Assist for Mobile, described Google Now as the next phase in the evolution of search, in which answers are served up without a user needing to type in a query.

The technology taps into Google’s various online services, from Web search to personal Gmail email and Google Calendar entries, to deliver relevant information throughout the day in pop-up windows that Google refers to as “cards.” By accessing an email with a flight itinerary, for example, Google Now can automatically remind a traveler about an upcoming trip and suggest the best time to leave for the airport based on current traffic conditions.

Unlike the Android version of Google Now, in which users can swipe the phone’s homescreen to quickly access the pop-up cards, the version for Apple’s iOS will only display these cards when a user has opened the Google Search app.

The smartphone has emerged as a key battleground between Google and Apple as consumers increasingly access the Web with mobile devices instead of personal computers.

In September, Apple replaced the Google Maps app that once came pre-loaded on iPhones with a new maps app that Apple created in-house. The Apple maps service contained embarrassing errors, drawing fierce criticism from consumers and reviewers and forcing Apple Chief Executive Tim Cook to offer a public apology.

 



News
Entertainment
Sports
Lifestyle
National

Sprint and T-Mobile offer further price discounts

Sprint unveiled a plan on Thursday that gives subscribers access to unlimited data for $60 a month, the industry's cheapest unlimited data offering.

National

Hundreds pay it forward at Florida Starbucks in…

The spontaneous chain of kindness continued for about 11 hours, totaling 457 transactions by the time it ended.

National

Weather system east of Caribbean could turn into…

An area of low pressure located east of the Caribbean Sea has a 50 percent chance of becoming a tropical depression or storm in the next 48 hours, U.S. forecasters…

National

U.S. hospital to discharge doctor treated with experimental…

An American doctor who contracted Ebola treating victims of the deadly virus in Liberia has recovered and will be discharged on Thursday by the Atlanta hospital that treated him with…

Movies

Review: 'When the Game Stands Tall' is both…

The high school football saga "When the Game Stands Tall" fumbles around for a focus while Jim Caviezel offers the most low-key coach in history.

Movies

Girlfriend in a coma: Chloe Grace Moretz

Chloe Grace Moretz is the best cheerleader "If I Stay" could ask for. As the star of the film adaptation of the successful YA novel…

The Word

The Word: Summer lovin' for Zac Efron and…

Ah, the summer romance. So intense, so fleeting. With Labor Day fast approaching, it should come as little surprise that the incredibly surprising romance between…

The Word

The Word: The Zac Efron-Michelle Rodriguez summer fling…

  Ah, the summer romance. So intense, so fleeting. With Labor Day fast approaching, it should come as little surprise that the incredibly surprising romance…

NFL

Fantasy football draft guide: How to draft your…

Many are wondering if we’re entering a new age in fantasy football drafting — one where running backs take a backseat.

NFL

Jets vs. Giants: 3 Giants storylines to watch

The Giants have plenty to work on as they reach the dress rehearsal preseason game Friday night against the rival Jets.

NFL

Jets vs. Giants: 3 Jets storylines to watch

Metro looks at three Jets storylines to watch as they play the Giants Friday.

NFL

Giants expected to work Corey Washington into first-team…

The day of reckoning for the Giants' fringe players will fall upon them Friday night against the Jets.

Sex

Big weddings may lead to long-term happiness

Dreaming of a big wedding? A new study indicates that the longer your guest list, the happier you’ll be in the long run. l A…

Sex

Online dating for every generation

Frank Jackson and his mother Maggie are like lots of modern families: They have dinner together regularly, keep each other updated on their lives —…

Wellbeing

Going green could be the key to getting…

If we could just pursue the things that would actually make us happy, we could help the environment too, according to a New York researcher.…

Tech

Siren: A new dating app that puts women…

Online dating can be brutal, especially for single women. Noting that many women hate wading through inappropriate messages and photos, two tech entrepreneurs decided to…