VIDEO: Man donates Abercrombie & Fitch clothing to homeless

In response to Abercrombie & Fitch’s refusal to carry XL or XXL sizes in women’s clothing, one man is taking it upon himself to rebrand the retailer.

Greg Karber is so fed up with Abercrombie & Fitch’s attitude of only wanting to dress pretty, skinny and cool kids that he started a campaign to donate Abercrombie & Fitch clothing to homeless people.

The narration in Karber’s video starts by saying, “Abercrombie & Fitch is a terrible company.”

The company’s CEO, Mike Jeffries, has on multiple occasions said he only wants cool kids to wear his clothes.

“In every school there are the cool and popular kids, and then there are the not-so-cool kids,” Jeffries said in a 2006 interview with Salon. “Candidly, we go after the cool kids. We go after the attractive All-American kid with the great attitude and a lot of friends. A lot of people don’t belong [in our clothes], and they can’t belong. Are we exclusionary? Absolutely.”

Karber hit up a Goodwill in Los Angeles and scoured the racks for Abercrombie & Fitch clothing.

With as much A&F clothing as he could find he headed to Skid Row in East Los Angeles – where the largest population of homeless people in America can be found.

“It was time to do some charity,” he says in the video.

At first some of the homeless were reluctant to take the clothing.

“Perhaps they were afraid of being perceived as narcissist date rapists,” Karber says. “But pretty soon they accepted it wholeheartedly and my expedition was a huge success.”

Karber created the video in hopes that more people would join his campaign.

One person can’t clothe the homeless or transform a brand on his own, he says.

He asks the public to pitch in with these three ways:

1. Look through your closets, your friends’ closets and your neighbors’ closets for A&F clothing.
2. Give them away to your local homeless shelter.
3. Share what you’re dong on Facebook and Twitter (or Google+ if you’re actually using that.)

Karber has created the hashtag #FitchTheHomeless to spread the word.

Follow Mary Ann Georgantopoulos on Twitter @marygeorgant



News
Entertainment
Sports
Lifestyle
Local

Brooklyn man charged in roommate's stabbing death

A Brooklyn man accused of violently stabbing his roommate to death on Monday is in police custody and faces murder charges.

International

Dinosaurs could have survived asteroid strike

It turns out there is a good and a bad time for the planet to be hit by a meteor, and dinosaurs were just unlucky.…

National

OkCupid admits to Facebook-style experimenting on customers

By Sarah McBrideSAN FRANCISCO (Reuters) - OkCupid, a top U.S. matchmaking website, intentionally mismatched users to test its technology, the IAC/InterActive Corp service said on…

Local

MTA fares still increasing 4 percent in newly…

The agency said the 4 percent increases, previously announced in December, will remain steady even as the MTA deals with increasing labor costs.

Movies

Interview: Brendan Gleeson on the way 'Calvary' depicts…

Brendan Gleeson talks about how his new film "Calvary" began over drinks and how his character here is the opposite of the lead in "The Guard."

Movies

'Get on Up' producer Mick Jagger on the…

Mick Jagger, a producer on the James Brown biopic "Get on Up," talks about the time had to tell the singer some bad news and his favorite JB record.

Television

'Glee' star Lea Michele to appear on 'Sons…

"Glee" star Lea Michele has been confirmed as a guest star in the final season of "Sons of Anarchy."

Television

TV watch list, Monday, July 28: 'The Bachelorette'…

See Andi Dorfman make her big choice on tonight's 'Bachelorette' finale.

MLB

Angelo Cataldi: Ryan Howard deserves better from Phillies

Just last week, Ryan Howard endured the embarrassment of a benching that was inevitable, and yet still shocking.

NFL

Larry Donnell has inside track in Giants tight…

Little-known Larry Donnell of Grambling State currently has the inside track, as the second-year player has received the bulk of the first-team reps.

NFL

Computer to Jets: Start Michael Vick over Geno…

Jets general manager John Idzik says the choice of who starts between second-year quarterback Geno Smith and veteran Michael Vick will be a “Jets decision.”

MLB

Yankees looking to trade for Josh Willingham: Report

CBS Sports’ Jon Heyman reported Sunday the Yankees are interested in Twins outfielder Josh Willingham.

Travel

Glasgow: Hey, hey, the gangs aren't here

This European city has done a good job getting rid of its more violent residents and revitalizing with artists.

Education

Babson College tops list of best colleges for…

Money magazine has just released its inaugural list of "The Best Colleges for Your Money" -- and the answers have surprised many. Babson College, which…

Education

NYC teens learn how to develop apps during…

Through a program sponsored by CampInteractive, the high schoolers designed their own community-focused apps.

Tech

The Ministry of Silly Walks app is both…

Monty Python have dug into their back catalogue for cash-ins once more, but with the Ministry of Silly Walks app, they've made something that's fun too.