Despite petition, Victoria’s Secret won’t sell mastectomy bras

Allana Maiden and her mom.  Credit: Change.org
Allana Maiden and her mom.
Credit: Change.org

Allana Maiden started a petition on Change.org asking Victoria’s Secret to make a “Survivor Line” of mastectomy bras after watching her mother struggle for years to find a nice bra that fit her new body.

“My mom is a breast cancer survivor — 21 years cancer-free! I’m so inspired by her strength and hope, and after everything she went through, it doesn’t seem fair that shopping for bras is such a discouraging, time consuming and frustrating ordeal,” she wrote on the petition. “There are so many women out there, like my mom, who have survived breast cancer but are left feeling altered and uncomfortable because of undergoing chemotherapy, radiation and surgery. I think they deserve to feel beautiful and Victoria’s Secret is the perfect company to help make that happen with a line of “Survivor” mastectomy bras.”

The petition gained momentum with more than 120,000 supporters.

It turns out, Victoria’s Secret is not up for the task of making the Survivor Bras.

“Through our research, we have learned that fitting and selling mastectomy bras in the right way … a way that is beneficial to women is complicated and truly a science. As a result, we believe that the best way for us to make an impact for our customers is to continue funding cancer research,” Victoria’s Secret said in a statement.

Maiden seems to be disappointed her favorite bra retailer won’t help breast cancer survivors directly.

“My mom and I have always said how much we appreciate Victoria’s Secret research efforts. But cancer research doesn’t help survivors feel beautiful after the battle is over – mastectomy bras do,” she said in a statement. “This is a company that prides itself in innovation that helps women feel beautiful. I don’t think cancer survivors like my mom should be the exception to the rule.”

The news comes only a week following Angelina Jolie’s announcement that she had a double mastectomy to reduce her change of breast and ovarian cancer.

“On a personal note, I do not feel any less of a woman. I feel empowered that I made a strong choice that in no way diminishes my femininity,” Jolie wrote in her op-ed.

Despite Victoria’s Secret’s response, Maiden has been able to rely on other retailers.

“My mom and I have had an amazing experience at Nordstrom – a store that’s already figured out that ‘science’ of helping breast cancer survivors. But with more than 1,000 stores in 49 states, Victoria’s Secret is in a position to help empower so many women to feel beautiful after their battle with cancer,” she said.


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