World’s slimmest smartphone released

The logo of Chinese tech giant Huawei is seen on a building on its campus in the Chinese city of Shenzhen on April 7, 2013.  Chinese tech giant Huawei said on April 8 that it hoped to 'solve the challenges and problems' it has in the United States after Washington labelled it a security threat last year.      AFP PHOTO / AARON TAM        (Photo credit should read aaron tam/AFP/Getty Images)
The logo of Chinese tech giant Huawei is seen on a building on its campus in the Chinese city of Shenzhen on April 7, 2013. Chinese tech giant Huawei said on April 8 that it hoped to ‘solve the challenges and problems’ it has in the United States after Washington labelled it a security threat last year. AFP PHOTO / AARON TAM (Photo credit should read aaron tam/AFP/Getty Images)

China’s Huawei unveiled its flagship smartphone, the Ascend P6, at its first standalone launch event on Tuesday, underlining its ambitions to compete with Apple and Samsung in the top tier of mobile technology.

The company says the device, at 6.18 mm thick, is the world’s slimmest. It has a 5 megapixel front-facing camera, designed for taking “selfies”, or pictures of the owner to be shared on social media networks.

The company picked the launch date – 6/18 (June 18) – to tie in with the smartphone’s dimensions.

The launch, at an arts venue in North London, takes a cue from Apple and Samsung, both of which have made new product announcements at high profile events for a number of years.

Previously Huawei unveiled its handsets at industry trade shows like Mobile World Congress in Barcelona.

Huawei, which also makes telecom networking gear, is looking to drive sales of its consumer devices, a sector in which it has only had its own brand for about three years.

The company was the fourth-largest maker of smartphones in the first quarter of 2013, trailing LG Electronics and the two dominant brands Apple and Samsung, according to analyst firm Gartner. The top two sold more than 100 million units between them, while LG sold 10 million and Huawei 9 million, most of which were in its native China.

The Ascend P6 uses Huawei’s customized version of Google’s Android operating system.

Industry analyst Ben Wood at CCS Insight said that at the right price the Ascend P6 would attract buyers who had not considered Huawei before.

“Huawei P6 is darn thin,” he tweeted. But he added that the device was not, at this stage, compatible with the high speed, next generation 4G networks, which are being rolled out across the world.

Carolina Milanesi at Gartner said she would have liked to see a more original design instead of something that tries to position the brand as an alternative to Apple by going with a similar rounded metal design.

Overall it shows that Huawei is working towards their goal of becoming a top brand by 2015, she said.

 


News
Entertainment
Sports
Lifestyle
Breaking: Local

Fiery car, truck crash shuts down Boston's Zakim…

State Police shut down the Zakim Bridge, Rte. 93 northbound, and part of Rte. 93 southbound this morning due to a crash that killed at least one person.

International

South Korea ferry disaster: captain's actions 'tantamount to…

The captain and some crew members of the sunken South Korean passenger ferry Sewol have been accused of 'murderous acts' by their own president, after…

News

Easter Egg hunt horror as skydiver plummets to…

A FAMILY Easter egg hunt ended in horror when a skydiver plummeted to his death in a New York garden after his parachute failed to…

News

Boston Marathon 2014 on high alert, Red Sox…

One year on from the horrific Boston Marathon bombings a ring of steel has been thrown around today's race, and a city stands defiant against…

Television

‘Mad Men’ recap: Season 7, Episode 2, ‘A…

Peggy and Lou are horrible, Bert's racist, Don is honest(ish) and Roger and Pete are frustrated. "A Day's Work" not quite worthy of "This Will Be Our Year."

Television

'Game of Thrones' recap: Season 4, Episode 3,…

The problem with the devil you know is that ignoring them doesn’t mean they simply lie in wait. It allows them time to do things…

Television

Discovery cancels 'Everest Jump Live' special in wake…

The Discovery Channel has indicated it will not be moving forward with "Everest Jump Live," a planned special about mountain climber Joby Ogwyn's effort to…

The Word

'X-Men' director Bryan Singer drama continues

  News broke late last week that "X-Men" and "The Usual Suspects" director Bryan Singer is being sued by a man who said Singer molested…

MLB

MLB video highlights: Red Sox walk off with…

Red Sox pick up first walk off win of 2014

MLB

Red Sox and Orioles meet Monday morning at…

Red Sox and Orioles meet Monday morning at 11 a.m.

NHL

NHL video highlights: Bruins smack down Red Wings…

NHL video highlights: Bruins smack down Red Wings in Game 2

MLB

MLB video highlights: Red Sox defeat Orioles, 4-2

Brock Holt the difference in the Red Sox' win

Travel

Packing: The one thing you need in your…

A new survey that looks at the travel habits of 50,000 people around the world has revealed that Western and Asian globetrotters have different priorities…

Home

Is your chair making it hard to talk?

Ever wished there was an office chair that could make impromptu meetings and discussions more private? The Cristiana Wing Chair is an asymmetrical armchair which…

Travel

Live large at these luxury hotels

From Thai boxing lessons and macabre Dracula tours to the Australian Outback, the Four Seasons hotel chain launched a series of new travel packages this…

Parenting

4 things that every summer camp should have

Alan Saltz, director of the 92nd street Y program lists things that every summer camp should have.