NFL’s help sought in promoting Obama health plan as outreach begins

U.S. President Barack Obama speaks to guests at the Waterfront Hall in Belfast June 17, 2013. REUTERS/Paul Faith/POOL
U.S. President Barack Obama speaks to guests at the Waterfront Hall in Belfast June 17, 2013.

The Obama administration is seeking the help of major U.S. sports organizations, including the National Football League, to persuade young and healthy Americans to sign up for medical insurance coverage later this year, officials said on Monday.

Health and Human Services Secretary Kathleen Sebelius said the federal government was in the midst of negotiations on advertising campaigns and potential partnerships as part of an outreach effort that will intensify over the summer and early fall.

“The NFL, for instance, in the conversations I’ve had, has been very actively and enthusiastically engaged because they see health promotion as one of the things that is good for them and good for the country,” Sebelius told reporters.

An NFL spokesman was not immediately available for comment.

The campaign is expected to target 2.7 million younger consumers between the ages of 18 to 35, mostly male and non-white, whose participation in new online health insurance exchanges is vital to the success of President Barack Obama’s 2010 healthcare reform law.

Enrollment for the new health plans begins on October 1, and the administration has released few details about how it will persuade people to sign up.

Earlier on Monday, the administration launched its healthcare outreach effort with a new call center and a revamped website intended as the market entry point for millions of new consumers.

The campaign will be one segment of a much broader national outreach effort that will include hospitals, healthcare companies and providers, community organizers, media groups and state and local officials.

The challenge will be to overcome huge public skepticism, particularly among young and healthy consumers, that the new plans are worthwhile. Individuals who don’t obtain insurance will face a penalty that begins at $95 in 2014 and rises to 2.5 percent of annual income in 2016.

Two non-profit groups with strong ties to the Obama administration – Enroll America and Organizing for Action – started their campaigns last week with national television ads and grass-roots organizing events in a number of states.

The website HealthCare.gov, which the administration has used as a public guide to its reform law, formally known as the Patient Protection and Affordable Care Act, has been revamped as a consumer education site where the public can learn how to get ready for open enrollment this fall.

By October, the site will allow enrollees in 34 federally operated online marketplaces to apply for federal subsidies and shop online for plans.

The administration also offers a Spanish language site with the same information at CuidadoDeSalud.gov.

Consumers also can get information about coming benefits through a new 24-hour-a-day call center that offers services in 150 languages. Beginning October 1, the call center will help consumers complete applications and select insurance plans.

 



News
Entertainment
Sports
Lifestyle
National

Ex-Bitcoin official to plead guilty to Silk Road…

Bitcoin entrepreneur Charlie Shrem has reached a plea deal to resolve U.S. charges that he engaged in a scheme to sell over $1 million of…

International

China's army changes tactics to prepare for war…

Chinese President Xi Jinping has said China will spur military innovation and called on the army to create a new strategy for "information warfare" as…

National

California passes 'yes-means-yes' campus sexual assault bill

Californian lawmakers passed a law on Thursday requiring universities to adopt "affirmative consent" language in their definitions of consensual sex, part of a nationwide drive to curb sexual assault on…

National

Syrian refugees top 3 million, half of all…

By Stephanie NebehayGENEVA (Reuters) - Three million Syrian refugees will have registered in neighboring countries as of Friday, but many remain trapped by the advance…

Movies

What's new on Netflix in September

September has a supernatural theme for Netflix. UFO "documentaries" and the survivalist reality series "Doomsday Preppers" are among the new series coming to the online…

Going Out

'Friends' coffeehouse Central Perk coming to NYC —…

"Friends" is coming back for a one-off special: "The One with the Free Coffee." Warner Bros. is bringing a pop-up replica of Central Perk, the…

Movies

Interview: 'As Above, So Below' directors: 5 ways…

The fraternal directors of the found footage horror "As Above, So Below" dish on the best ways to frighten the bejesus out of audiences.

Movies

Criterion's new Jacques Demy box mixes the light…

Jacques Demy, the most effervescent of French New Wave filmmakers, gets a Criterion box all to himself, with classics like "The Umbrellas of Cherbourg."

NFL

3 things we learned in the Giants preseason…

The final score didn’t matter — a 16-13 win by the Giants — but it would’ve been nice to finally see Big Blue’s new-look offense get on track.

NFL

NFL Power Rankings: Seahawks, Broncos, Patriots, 49ers start…

NFL Power Rankings: Seahawks, Broncos, Patriots start at top

U.S. Soccer

5 facts about new England captain Wayne Rooney

Manchester United striker Wayne Rooney was named as the new England captain by coach Roy Hodgson on Thursday.

NFL

Jets vs. Eagles: 3 things to watch

A win on Thursday night at the Eagles would give the Jets a 3-1 record and just their second winning preseason under head coach Rex Ryan.

Food

Twitter used to track down sources of food…

When Chicago health officials saw Twitter users complaining about local food poisoning episodes, they reached out on Twitter to those users and often ended up…

Style

Trend: White hot on the 2014 Emmy's red…

White was one of the big trends on the Emmy's red carpet.

Food

Recipe: Samuel Adams beer-marinated grilled shrimp

Summer calls for two things: a cold beer and light food. Sam Adams' Latitude 48 IPA fairly bursts with citrus notes, making it an ideal marinade…

Wellbeing

4 healthy ingredient swaps to make your meals…

When it comes to eating well, everyone knows they could be doing better. But cooking in an apartment on a busy schedule is a recipe…