VIDEO: ‘Camp Gyno’ stars in viral ad for feminine products company

“It’s like Santa — for your vagina.”

So says a young girl who has shot to Internet stardom for her role as “Camp Gyno” in an ad for HelloFlo, a company that sends monthly feminine care packages to women during their periods.

Just when we thought we’d never see a tampon or pad commercial that didn’t make us cringe, HelloFlo set a new bar with a marketing campaign that’s just funny and unique enough to make it viral. The ad on YouTube had been viewed nearly 80,000 by Tuesday morning and the video is making the rounds on news sites.

The video follows a young lady at summer camp who becomes the first of the group to get her period. Her newfound status quickly goes to her head, as she takes on the role of Camp Gyno, leading the other young ladies through the experience of their first periods.

“It’s like I’m Joan and their vag is the arc,” she says.

Her popularity is quickly brought to a halt, though, as the other campers stop coming to her for all their menstrual needs. She soon realizes it’s because of a HelloFlo’s snazzy care packages, complete with tampons, pads, pantyliners and candy.

“The whole camp started getting friggin care packages in the mail,” the tiny Camp Gyno exclaims.

Naama Bloom, founder of HelloFlo, told AdWeek the idea for the commercial came one night over wine and Thai food.

“I was listing out my insights about the period experience and shared the story of the girl at camp that my friends and I all turned to for advice,” Bloom said. “When Pete said, ‘You mean like a Camp Gyno?’ we basically knew what we had to do. Only humor could tell this story in a way that would be relatable, endearing and shareable.”



News
Entertainment
Sports
Lifestyle
Local

Girl, 10, dies after being pulled from water…

A 10-year-old girl died after being pulled from the waters off Coney Island Beach in Brooklyn on Tuesday night, police said.

News

NY judge throws out lawsuit by Empire State…

A New York state judge has thrown out a lawsuit in which longtime investors in the Empire State Building claimed they were shortchanged out of hundreds of millions of dollars…

Local

Mysterious white flags appear over Brooklyn Bridge

Two white flags mysteriously appeared over the towers of the Brooklyn Bridge yesterday in place of the American flags that are a traditional fixture.

National

Judge sets January start for murder trial of…

By Elizabeth BarberBOSTON (Reuters) - Former New England Patriots player Aaron Hernandez will be tried in January for the murder of semi-professional football player Odin…

Television

'Pretty Little Liars' recap: Season 5, Episode 7,…

Drunk girls and ghost brownies: here’s your weekly ‘Pretty Little Liars’ recap by way of Q&A. Q: do they really not check for feet under…

Arts

Don't miss 'Charles James: Beyond Fashion' at the…

Have you been meaning to see "Charles James: Beyond Fashion"? There are only two weeks left to get to the Met and catch this amazing American fashion designer's collection.

Television

Zac Posen talks 'Project Runway' and what it…

We talked to Zac Posen, judge and designer extraordinaire, about the new season of "Project Runway" and what keeps him coming back after three seasons.

Television

'Face Off' contestant David 'DOC' O'Connell sounds off…

David "DOC" O'Connell tells us about getting cast on Season 7 of Syfy's "Face Off," premiering tonight at 9.

NFL

David Tyree hiring has gay rights advocates angry

Former Giants Super Bowl hero David Tyree will re-join the franchise as its new director of player development.

NFL

Ben McAdoo's new offense has Giants excited to…

Even Tom Coughlin feels he has a lot to learn about offensive coordinator Ben McAdoo’s new offense, which makes the veteran coach very excited.

MLB

MLB Power Rankings: A's, Angels, Dodgers, Brewers lead…

MLB Power Rankings: A's, Angels, Dodgers, Brewers lead pack

NFL

2014 NFL season betting odds: Which team will…

2014 NFL season betting odds: Which team will win Super Bowl?

Tech

Learn Braille with these gloves

U.S. scientists have designed high-tech gloves to help users understand Braille in a matter of minutes.

Home

5 New Ikea products that will change your…

We round-up the latest must-have products.

Food

Recipe: Wolfgang Puck's Buttermilk French Toast

We recently spent some time chatting with restauranteur/celebrity chef Wolfgang Puck at his Wolfgang Puck American Grille in the Borgata in Atlantic City. Puck wanted…

Style

Go retro with your sneakers

The best of wacky new sneakers.