Rolling Stone double sales with Boston bombing cover
When Rolling Stone magazine announced that the cover of their August issue will feature alleged Boston bomber Dzhokar Tsarnaev, many were quick to react.
Despite criticism of the cover being insensitive, inappropriate and glamorizing an alleged terrorist, the issue sold more than double the magazine’s average sales in 2012.
The issue sold 13,232 copies since going on sale on July 19, according to data collected from 1,420 retailers by sales tracker MagNet and reported by CNN.
The issue did well despite being boycotted by some drugstores and supermarket chains including Wallgreens, CVS, 7-Eleven and Stop & Shop.
The headline on the cover read, “The Bomber: How a popular, promising student was failed by his family, fell into radical Islam and became a monster.”
Boston Mayor Thomas Menino responded with a letter to Rolling Stole calling the cover story an “obvious marketing strategy” that is “ill-conceived” and “at best … re-affirms a terrible message that destruction gains fame for killers and their ‘causes.’
Rolling Stone magazine defended putting Tsarnaev on the cover saying that the story “falls within the traditions of journalism and Rolling Stone’s long-standing commitment to serious and thoughtful coverage of the most important political and cultural issues of our day.”
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