Clerk critically injured trying to thwart David Hasselhoff sign thief

More than 500 of the advertisements featuring David Hasselhoff have been taken since the campaign began, according to Cumberland Farms.
More than 500 of the advertisements featuring David Hasselhoff have been taken since the campaign began, according to Cumberland Farms.

A Cumberland Farms clerk in Connecticut was critically injured trying to stop a man stealing two large signs of David Hasselhoff advertising the chain’s iced coffee. 

The clerk, 36, reportedly saw the thief put the signs, which were outside the store in Shelton, into an SUV around 1 a.m. Tuesday, police said.

The worker was struck and dragged by the SUV and landed on his head, police said. He is now hospitalized and in critical condition at Bridgeport Hospital. The getaway driver has turned himself in. Police told The Connecticut Post that another man and woman were also in the SUV.

The incident follows a rash of similar thefts. Cumberland Farms officials say more than 500 Hasselhoff signs have been stolen from several New England stores in recent months.

Hasselhoff, a former star of “Baywatch” and “Knight Rider,” now promotes Cumberland Farms’ iced coffee, dubbed Iced Hoffee.

He took to Twitter on Wednesday to react to the incident: “I am shocked & truly saddened about the Cumberland farms store clerk tragedy. My heartfelt thoughts and prayers are with him and his family!”

Follow Morgan Rousseau on Twitter: @MetroMorgan
Follow Metro Boston on Twitter: @MetroBOS


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