VIDEO: Robert De Niro asks viewers to ‘Take a Day to Remember’ 9/11

In a new ad campaign by the 9/11 Memorial, actor Robert De Niro asks viewers to “Take a Day to Remember” Sept. 11. In a few video ads, crisp white lines dance against a blue background and form the Twin Towers as De Niro urges people to “take a day to pause … to explore, to learn, to honor the best in humanity that overcame the worst.”


Ad agency BBDO produced the moving campaign, which also includes print, outdoor and digital components, for the 9/11 Memorial and Museum pro bono. Neil Onsdorff, Senior Vice President, Director, at BBDO said when he and his team began work on the campaign in early May, they decided to use a simple animation for the ads – and they did not know that they would be joined by superstar Robert De Niro.

“Robert De Niro is on the board of the 9/11 Museum and once we showed the folks at the museum our ideas, they said this would be a fantastic opportunity for Robert De Niro to use his voice,” said Onsdorff. Onsdorff and his team only learned of their celebrity guest during the first week of August. “We found out we had time with him on a Monday, and recorded with him Wednesday,” said Onsdorff. “We moved quickly once we realized the impact his voice would have.”

Onsdorff said the point of the campaign is to urge people to still remember Sept. 11 even 12 years later, and to not remember only the tragedies of Sept. 11, but also the hope and camaraderie that emerged immediately after. “In the video, you can see the tridents that are such a key focal point of the museum and you can see they build into the towers and dissolve out into the 9/11 logo,” he said. “The overall statement is this idea of rebirth and togetherness that came on the subsequent days and months after Sept. 11.”

The 9/11 Memorial and Museum is located at Ground Zero.

For more information on the 9/11 Memorial, visit: http://www.911memorial.org



News
Entertainment
Sports
Lifestyle
National

California passes 'yes-means-yes' campus sexual assault bill

Californian lawmakers passed a law on Thursday requiring universities to adopt "affirmative consent" language in their definitions of consensual sex, part of a nationwide drive to curb sexual assault on…

National

Syrian refugees top 3 million, half of all…

By Stephanie NebehayGENEVA (Reuters) - Three million Syrian refugees will have registered in neighboring countries as of Friday, but many remain trapped by the advance…

International

North Korean leader's money manager defects in Russia:…

A senior North Korean banking official who managed money for leader Kim Jong Un has defected in Russia and was seeking asylum in a third country, a South Korean newspaper…

Local

MAP: New York City Street Closures August 29,…

The Department of Transportation and NYPD said there may be residual delays near all of the street closures on August 29, 31 and 31. Several streets and avenues will be…

Going Out

'Friends' coffeehouse Central Perk coming to NYC —…

"Friends" is coming back for a one-off special: "The One with the Free Coffee." Warner Bros. is bringing a pop-up replica of Central Perk, the…

Movies

Interview: 'As Above, So Below' directors: 5 ways…

The fraternal directors of the found footage horror "As Above, So Below" dish on the best ways to frighten the bejesus out of audiences.

Movies

Criterion's new Jacques Demy box mixes the light…

Jacques Demy, the most effervescent of French New Wave filmmakers, gets a Criterion box all to himself, with classics like "The Umbrellas of Cherbourg."

Entertainment

Comedian Joan Rivers, 81, rushed to New York…

NEW YORK (Reuters) - Acerbic comedian and fashion critic Joan Rivers was rushed to Mount Sinai Hospital in New York on Thursday after she reportedly…

NFL

3 things we learned in the Giants preseason…

The final score didn’t matter — a 16-13 win by the Giants — but it would’ve been nice to finally see Big Blue’s new-look offense get on track.

NFL

NFL Power Rankings: Seahawks, Broncos, Patriots, 49ers start…

NFL Power Rankings: Seahawks, Broncos, Patriots start at top

U.S. Soccer

5 facts about new England captain Wayne Rooney

Manchester United striker Wayne Rooney was named as the new England captain by coach Roy Hodgson on Thursday.

NFL

Jets vs. Eagles: 3 things to watch

A win on Thursday night at the Eagles would give the Jets a 3-1 record and just their second winning preseason under head coach Rex Ryan.

Style

Trend: White hot on the 2014 Emmy's red…

White was one of the big trends on the Emmy's red carpet.

Food

Recipe: Samuel Adams beer-marinated grilled shrimp

Summer calls for two things: a cold beer and light food. Sam Adams' Latitude 48 IPA fairly bursts with citrus notes, making it an ideal marinade…

Wellbeing

4 healthy ingredient swaps to make your meals…

When it comes to eating well, everyone knows they could be doing better. But cooking in an apartment on a busy schedule is a recipe…

Wellbeing

Heart trumps brain when it comes to movies…

When you need a good cry, do you reach for the movie that’s “based on a true story”? Science says you’re giving your brain far…