Red Sox owners now tight-lipped while team is winning

John Henry and Larry Lucchino haven't been making the media rounds as often as the Red Sox have fought and won in bringing back fans to Fenway. Credit: Boston Globe
John Henry and Larry Lucchino haven’t been making the media rounds as often as the Red Sox have fought and won in bringing back fans to Fenway. Credit: Boston Globe

The perception of many surrounding the Red Sox ownership group since the team’s on-field collapse in September of 2011, through the one year Bobby Valentine “era,” right up to the start of the 2013 season was that whenever things got bad, John Henry, Tom Werner and Larry Lucchino were there to make things worse — all by attempting to spin things back in their direction with their mouths.

That approach backfired with fans as the team’s record sell-out streak at Fenway Park officially ended on April 10 of this year after 820 consecutive games at “100 percent capacity” or above.

One year ago this month, Lucchino sent out a letter to Sox season ticket holders that was openly mocked by the media and fans alike on sports radio and on the internet. Lucchino’s intention was likely to give Red Sox fans hope and to give them a reason to come to Fenway in the second half of the 2012 season despite the fact that the team was sitting at .500 (43-43 at last year’s All-Star break). There were more than a few dreaded “red seats” popping up at Fenway on NESN home broadcasts despite the “streak” and Lucchino spoke more about the allure of the ballpark itself in the letter than the on-field product.

“As you come to Fenway Park throughout this season, we hope you will come early—the secret to fully enjoying a sports venue,” Lucchino wrote. “Now ‘A Living Museum,’ Fenway Park probably leads the league in bronze plaques and commemorative displays along the concourses. Enjoy them at your leisure early, well before the escalation of excitement as game time approaches.”

Aside from Werner lashing out at Boston Globe columnist Dan Shaughnessy on Redsox.com in May over a column that insinuated that Ortiz may be using steroids and Henry sadly having to issue a statement of condolence in early June regarding the apparent suicide of a crew member on his yacht, the Red Sox ownership group has steered clear of the public eye throughout the 2013 season.

The most outrageous act by a member of the ownership trio may have occurred just this past weekend when Lucchino donned a black cowboy hat and wore hoop earrings at a Jason Aldean concert at Fenway. That act is a far cry from the day when Henry had to storm the broadcast studio of 98.5 The Sports Hub to defend his club’s honor in the wake of the dismissal of Terry Francona or even when Lucchino himself would engage in a passive aggressive feud with former GM Theo Epstein through the media.

With the best record in baseball at this year’s All-Star break, the Red Sox owners are letting the team do their talking for them. Judging by recent attendance, fans seem to be on board with the change in approach.

Fenway attendance coming back
Attendance hasn’t dipped below 90 percent capacity at Fenway Park since a rainy Tuesday night game on June 18 against the Rays (86.7 percent full with 32, 156 fans), which was the second game of a doubleheader. It hasn’t dipped below 80 percent since an afternoon weekday game (4:05 p.m. start) on April 24 against Oakland (79 percent full with 29,274 fans).

The cheapest ticket on StubHub.com for this Friday’s matchup with the Yankees, the first time New York has visited Fenway this year, was $53.65 as of Monday night. Dugout box seats were over the $1,000 mark.


News
Entertainment
Sports
Lifestyle
News

OMG! Exercise can make skin (and butt) look…

A moderate exercise regime can turn back time and actually reverse the skin's aging process, according to new research. The study showed that a minimum…

News

Mets mascot Mr. Met target of Bill Clinton…

Mets mascot Mr. Met has told how he ended up in the crosshairs of a Secret Service sniper rifle. The man behind the Mr. Met…

International

Jews in eastern Ukraine ordered to register, Kerry…

Secretary of State John Kerry condemned reports that Jews in eastern Ukraine had been ordered to register with the authorities "or suffer the consequences."

National

Chelsea Clinton pregnant with first child

Chelsea Clinton is pregnant with her first child.

Television

'Scandal' recap: Season 3, Episode 18, 'The Price…

Sally is Jesus, Olivia caused global warming, and Mellie's still drunk. Let's recap the Scandal finale. A church full of Washington insiders is about to…

Movies

Review: 'Transcendence' is not stupid but sometimes lacks…

The cyberthriller "Transcendence" explores artificial intelligence, nanotechnology and other ethical quandaries, but has too much ambition, if anything.

Television

Dick Wolf to bring fictionalized world of 'Law…

A&E has ordered a pilot called "D.O.A." from "Law and Order" mastermind Dick Wolf that will focus on real detectives reexamining cold cases. A trio…

Television

Shane West talks WGN America's 'Salem'

The actor on history lessons, a new network and showing his butt.

MLB

MLB video highlights: Red Sox score two in…

Lester shines in Red Sox win over White Sox

Sports

2014 Boston Marathon preview: Elite American, International runners…

2014 Boston Marathon: Elite American, International runners to watch

NBA

2014 NBA Finals odds: Ranking which playoff teams…

2014 NBA Finals odds: Ranking which playoff teams have the best shot at a championship. The Thunder, Clippers, Heat and Rockets lead the way.

NFL

2014 Patriots, full NFL schedule release date announced

2014 Patriots, full NFL schedule release date announced

Style

Light-up nail art syncs with phone

This Japanese technology syncs light-up nail art with your phone.

Wellbeing

Why is dance cardio taking off in NYC?

Instructors at some of the city's hottest classes explain why.

Travel

Earth Day travel in the Florida Keys

See why this eco-friendly destination deserves your attention.

Tech

Sorry, Facebook — FarmVille goes mobile with 'Country…

Zynga has released a version of the hit "FarmVille" tailored for smartphones and tablets in the hope of reaping a bumper crop of players.