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'American Ultra' is giving out free weed at Comic-Con

New stoner comedy 'American Ultra' launches possibly the coolest Comic-Con promotion ever: Free marijuana

How do you break through the din of movies and TV shows vying for attention at San Diego Comic-Con? Giving out free drugs is one way. The team behind this summer's upcoming stoner action-comedy"American Ultra" launched a campaign this morning in which fans can get a gram of marijuana, some rolling papers, a lighter and other promotional items delivered to them by a bike messenger. The only conditions are that you're in San Diego, access their site via a smartphoneand have a medical marijuana card.


#AmericanUltra has a pretty "high concept" viral delivery service going at #sdcc! www.theamericanultraprogram.net

A photo posted by Silas Lesnick (@silaslesnick) on

The film, starring Jesse Eisenberg and Kristen Stewart, is in theaters August 21.

Follow Ned Ehrbar on Twitter: @nedrick

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