"Batman v Superman: Dawn of Justice," the latest in Warner Bros. and DC’s effort to catch up with Marvel’s cinematic empire, will need to make $800 million dollars to be profitable, Variety reported.
“With a production cost of at least $250 million and added global marketing costs easily topping $150 million, the movie would have to gross $800 million to recoup its investment, if it were reliant just on box office (though the film will also benefit from substantial TV, merchandising and other receipts). Studio insiders consider the $800 million figure inflated," the entertainment industry magazine wrote.
That’s a hefty profit for a movie that so far has been making headlines for how much critics seem to hate the film. The film has a 30 percent fresh ranking on Rotten Tomatoes, and a score of 44/100 on Metacritic.
Metro’s own film critic, Matt Prigge (who gave the film two out of five globes), wrote off "Batman v Superman" as “one of those 'vs.' movies, like 'King Kong vs. Godzilla' or 'Freddy vs. Jason,' which take forever to pit our dueling titans together then deliver an anti-climax.”
So, will the film be able to reach its lofty goal?
“Current tracking suggests a robust opening of at least $120 million-$140 million when the movie launches on about 4,000 screens in the U.S. One media analyst, who asked not to be named, said that given the costs and need to launch a series of future films, ‘anything under $1 billion in worldwide box office will be a disappointment.’” Variety explained.
Matt Lee is a web producer for Metro New York. He writes about almost everything and anything. Talk to him (or yell at him) on Twitter so he doesn’t feel lonely: @off_Yellow.