Can Beyonce get you to go vegan?

Beyonce was such a fan of the all-plants, meat-free diet she went on with Jay-Z back in 2013 that she’s turning her love of vegan eating into a business venture. The “Single Ladies” singer is launching 22 Days Nutrition, a vegan food home delivery meal service similar to her own 22-day vegan adventure. The program offers weekly delivery of meals that cost between $9.76 and $16.50 each, custom tailored by personal trainer Marcos Borges.

“I am so grateful that I took the challenge and credit Marco with leading by example,” Beyonce says in a statement. “He is the most energetic person I know and it’s all because of his decision to live a healthy lifestyle. He came up with a great program to get people motivated to make better nutritional choices. All you have to do is try. If I can do it, anyone can.”

The program’s name and duration are based on the concept that it takes 21 days of doing anything to form a habit. And if healthy living and clean food aren’t enough of a motivator, surely being more like Beyonce works. Beyonce-ness is next to godliness, after all.

Follow Ned Ehrbar on Twitter: @nedrick