One of the most famous ad campaigns of our time is getting the ax after 20 years. The dairy industry decided to change the catchphrase to "Milk Life" instead and feature ordinary people rather than superstars like Heidi Klum and Elton John.
Here are a few of our favorites:
This necklace screams early 2000s, but Jessica Alba is as cute as a button in her solo "Got Milk?" ad. Credit: YouTube / Milk Life
No one can pull off a milk maid outfit quite like German supermodel Heidi Klum. Credit: YouTube / Milk Life
One of the more recent "Got Milk?" ad campaign featured America's favorite "Modern Family," the Dunphys. Credit: YouTube / Milk Life
Salma Hayek starred in this "Got Milk?" ad in which she realizes she's out of milk and goes on a midnight journey to get her dairy fix. Here she is when she finally gets her prized gallon. Credit: YouTube / Milk Life
Is Shaq the world's biggest baby? His mother still feeds him, apparently, but it is pretty cute. Credit: YouTube / Milk Life
We feel for Sofia Vergara's son. How does it feel to know everyone's eyes are on your mother at all times? Still, he doesn't seem to mind sharing the spotlight with his hot mama. Credit: YouTube / Milk Life
Country superstar Taylor Swift looks good with a milk mustache and a guitar in her lap. We wonder if milk fuels those late night anti-ex-boyfriend writing sessions. Credit: YouTube / Milk Life
Dwayne "The Rock" Johnson starred in 2013's "Got Milk?" ad for the Super Bowl and showed that milk keeps his energy up while he simultaneously babysits and punches out aliens. Credit: YouTube / Milk Life
Uh, we're so "Caught Up" in this "Got Milk?" ad with Usher. Can he get any cuter? In this ad, Usher takes milk into the recording studio with him. Credit: YouTube / Milk Life
Here is the dairy industry's new "Milk Life" commercial.