Beyoncé and Jay-Z at the 2011 NBA All-Star Game at the Staples Center on February 20, 2011 in Los Angeles. Credit: Getty Images
Is this the influence of Gwyneth? Morrissey? Jay Z and Beyonce are officially going vegan until Christmas, the rapper announced on his Life and Times blog.
"Psychologists have said it takes 21 days to make or break a habit. On the 22nd day, you've found the way," he wrote. "One day before my 44th birthday, I will embark on a 22 Days challenge to go completely vegan, or as I prefer to call it, plant-based." He also confirmed that Beyonce "is also joining me" on his "spiritual and physical cleanse" of sorts. "I don't know what happens after Christmas," he admitted. "A semi-vegan, a full plant-based diet? Or just a spiritual and physical challenge? We'll see."